As the focus of the global retail industry, China is a huge market with large amount of consumers and ever-increasing consumer demand. With the concept and practice of ‘’new retail’’, the traditional retail industry is transforming fast. The retail model innovation and reconstitution has taken place through new technologies and the combination of online and offline. The internet enterprise and online brands are considering developing the offline market and creating the scene marketing ecosphere for new retail. In the meanwhile, to link withclients by new technology and marketing is extremely important forall brand owners and solutions providers. Innovation and reconstitution for data technology and marketing has taken place through new mindsets and technologies. Under the background of consumption upgrade and enterprise digitalization, the summit will gather the relevant colleagues to discuss the highlights on the concept and practice of E-commerce and Store Growth，Digital Marketing and Consumer Experience，IT and Data，Brand and Technology Innovation . It will provide an excellent platform to the brand owners and service providers for learning, communication and cooperation. It will discover the road for the digital transformation of the traditional industries and drive the innovation and development of the retail industry in China.