This Advanced Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will: Have knowledge and expertise on various aspects of Pay Per Click advertising. Be familiar with the auction model, ranking algorithms, and post-click activity. Understand the differences between various search engines and how each one can affect a campaign. Be able to assess the market shared by the search engines. Analyze past and future Pay Per Click trends. Define, measure, and compare keywords and choose the best to fit the advertising model. Have a strong awareness of campaign settings, how to structure a campaign, and pricing models. Be proficient in writing your own ads, developing landing pages, and using ad groups. Review the market trends to decipher which PPC campaign works for other marketers. Track clicks and the Return on Investment to determine success for each campaign. Will have knowledge of display advertising