Retail, E-Commerce & E-Business
Address: Shanghai, Shanghai, China
Date: 11 to 13 Mar '19
Time: From 12am
Ecommerce＆Retail Innovation, Digital Marketing, Supply Chain＆Logistics
In the latter half of the Internet's development, enterprises, in response to the disappearance of the demographic dividend, should upgrade their production, distribution and sales processes through advanced technologies such as big data and artificial intelligence to improve operational efficiency and reshape the business structure and ecosystem.
In the recent two years, the trend of "All in" new retail has prevailed throughout. Both Alibaba and Tencent adopt the "enclosure strategy" to expand their market share in a drastic way. In order to maintain sales growth, enterprises certainly will create a merger of online digital operations (e-commerce) and new experience in offline stores to conduct in-depth omni-channnel operations where the touch points of consumers' channels centering on consumption experience have become fragmented. In the face of fragmented consumption scenarios, the explosive growth of content and increasingly greater timeliness of communication.
The 3 Sub-Forums will comprise:
- Ecommerce and Retail Innovation
- Digital Marketing
- Supply Chain & Logistics
The summit will focus on digital e-commerce, smart stores, omni-channel new retail, Uni marketing, data marketing, consumer interactive experience, omni-channel supply chain, S&OP/IBP, smart supply chain and logistics and will discuss how to win in China's data-driven retail market through integrating front-end big data, optimizing omni-channel construction and digital marketing, restructuring back-end supply chain.