Covered entities continue to have difficulty with areas of the HIPAA Privacy Rule relating to disclosures to the Press, to patients for marketing and fundraising, and to the handling of complaints and investigations by the Office for Civil Rights of HHS. This webinar will cover the rules for those situations and give practical guidance for complying with them in a reasonable and effective manner. Why should you attend this webinar "HIPAA: How to Handle the Press, Marketing, Fundraising and Complaining Consumers" Not knowing and following the disclosure rules can be costly. Boston Medical Center, Brigham and Women's Hospital, and Massachusetts General Hospital settled for $999,000 for the unauthorized disclosure of patient information during an ABC television filming. Previously, New York Presbyterian Hospital had settled in association with the filming of "NY Med" and Allergy Associates of Hartford, P.C., settled for improperly disclosing patient information to a reporter. Memorial Herman Health System agreed to pay $2.4 million for adding a patient's name to the title of a press release. Complete P.T., Pool & Land Physical Therapy, Inc. settled a violation of the marketing rules for $25,000 for posting testimonials from patients without their authorization. Further, failure to properly handle complaints and investigations can be costly as well. Cignet Healthcare suffered a $4.3 million civil money penalty for not handling patient complaints about lack of access to their records and not handling the subsequent HHS investigation properly.