E-Commerce market in India has seen a substantial growth in the last 4-5 years. The pandemic catapulted the industry to a new high to an extent that India is expected to surpass US to be the second largest ecommerce market in the world by 2034. The key drivers of this shift are identified to be the majority middle class and the changing shopping habits.

The demographical drift is complimented by the easier access to global products at competitive pricing and services at the tip of your finger. Online grocery deliveries and fashion are the largest contributors to this incremental growth.

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