About the webinar
Brent Walker, Senior Vice President of Marketing and Analytics at Patient Bond, will join Natalie Yeadon, Co-founder & CEO of Impetus Digital, for this upcoming live Fireside Chat. Among many other things, they will discuss how psychometric segmentation can be used to guide healthcare marketing campaigns, the role of artificial intelligence and machine learning in extracting psychometric insights, and the controversies around using these kinds of data for marketing purposes.

REGISTER NOW!