The 2nd China Luxury Retail Innovation Summit 2019

Summit
Luxury Goods, Retail

Address: Shanghai, Shanghai, China
Date: 11 to 12 Apr '19
Website: http://www.ecvinternational.com/event/en/The2ndChinaLuxuryRetailInnovationSummit2019

As predicted by McKinsey, by 2025, the value of global luxury market will rise by RMB 1 trillion, reaching RMB 2.7 trillion, and Chinese consumers will digest 44% of luxury goods in the global market. China is becoming the largest luxury market in the world. From physical products to digital experience, from standardization to individualization, if merchants want to enter the market, they must pay attention to consumers' own experience and service requirements, combine luxury goods with new retail, and achieve a win-win result of brand and sales through omni- channel.

Deloitte Report shows that the millennial generation of China has become the main force of consumption, among which 40% of the transactions are done via digital channel. Their unique digital behaviors boost qualitative changes in the relationship between luxury brands and consumers. Meanwhile, online sales are also booming in China. More and more luxury brands are venturing into e-commerce, hoping to attract more young consumers by virtue of big data technology of new retail and omni-channel interaction with customers. Facing the rapid development of e-commerce, the direct marketing of social media, and the new millennial consumers, luxury companies must rethink the digital strategic layout.

The summit will deeply discuss hot points such as consumers' purchase path of luxury goods, the impact of different digital contacts and contents on purchasing behavior, marketing leads, online-offline transformation, consumers' digital experience, luxury travel retail, etc. to help luxury companies gain insight into digital opportunities.

Share Event

Share event

Key Themes & Topics

- A Closer Look at Luxury Market 2025

- Omni-channel Retail Ecosystem Boost Luxury New Retail

- Blurring the Boundaries: Enabling Seamless Shopping Journeys

- New Retail Revolution in Luxury

- Luxury Ecommerce Supply Chain: Staying Competitive in an Evolving eCommerce Landscape

Who Should Attend

President/General Manager/VP
CEO/CMO/CIO/CDO
E-Commerce Director /Manager
Marketing Director/Manager
Brand Principal/Product Principal
Director /Manager

SECTORS:
Government
E-Commerce
Duty-Free Store
Fashion and Leatherware
Luxury Car, Supercar
Jewelry and Watch
Perfume and Cosmetic
Wine
Luxury Hotel

  

Venue

Shanghai
5bdfbfba9d3a0
 

Share Event

Share event

Venue

Shanghai
5bdfbfba9d3a0
 

Event Organizer

Ecv logo
ECV International
 

 Please check the official event website for possible changes before you make any travel arrangements.
Prices are for evaluation only.