Chinese consumers are set to contribute almost two-thirds of global growth in luxury spending; especially the Chinese millennials are powering the global luxury market.
All Chinese luxury consumers are influenced by both online and offline touch points, how to achieve closed-loop O2O shopping experience to expedite consumer decision making process from interest to final purchase; how to dynamically adjust marketing spend and to increase conversion rate of followers and sales; how to analyze consumer profiles and needs to make data-driven marketing decisions; how to provide customized content and closed-loop omni-channel experience; how to combine social media ads in a single campaign to maximize publicity and sales conversion; how to move forward in a digital marketplace and grow the bottom lines without sacrificing the brand DNA.
This session focuses on key luxury trends and suggested ways brands could take to build capabilities to achieve long-term digital transformation while maintain luxury brand heritage in the digital world and stay on top of the game in China for 2020 and beyond.
All Chinese luxury consumers are influenced by both online and offline touch points, how to achieve closed-loop O2O shopping experience to expedite consumer decision making process from interest to final purchase; how to dynamically adjust marketing spend and to increase conversion rate of followers and sales; how to analyze consumer profiles and needs to make data-driven marketing decisions; how to provide customized content and closed-loop omni-channel experience; how to combine social media ads in a single campaign to maximize publicity and sales conversion; how to move forward in a digital marketplace and grow the bottom lines without sacrificing the brand DNA.
This session focuses on key luxury trends and suggested ways brands could take to build capabilities to achieve long-term digital transformation while maintain luxury brand heritage in the digital world and stay on top of the game in China for 2020 and beyond.
