Vibe Martech Fest 2021 - South Africa

Virtual Conference / Summit
Marketing & Advertising Digital Media

Date: 03 to 04 Aug '21
Time: 1:30pm to 4:00pm (GMT+02:00) Harare, Pretoria
Price: Free

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Join the Vibe Martech Fest South Africa - Couch Edition 

The ambit of marketing is constantly evolving. How can it power business growth?

The marketing landscape of South Africa is changing. With 29% of the marketing budget allocated to marketing technology in 2021, there is a greater emphasis on marketing automation, efficiency and growth.

And this is the time to decode Martech.

While 2020 crammed decades of evolution into months, marketers who kept technology, consumer experience and data at the centre of their strategy ultimately not only survived but surged.

The biggest CX, Marketing and Advertising Technology Summit

Vibe Martech Fest (VMF) is the Middle East region’s oldest and largest event focused on CX, Marketing and Advertising Technology. Presented by Martechvibe, the most authoritative media brand with a readership of 50,000+ marketers, VMF now comes to South Africa.

Gain insights on key technologies content

  • Customer Data Platforms
  • Marketing Analytics
  • Social Media Listening & Analytics
  • Data Unification, Visualisation & Representation
  • Marketing Automation & CRM
  • AI, ML & Personalisation

DAY ONE - 3 AUGUST 2021

  • Grand Panel: Has the CMO’s role transformed forever?

  • Are you ready for change?

  • Winning in the Experience Economy- how can frictionless customer experience be achieved?

  • Africa and Big Data: Understanding and Engaging the African Consumer, using MarTech.

  • Panel discussion: Retention is the new acquisition- Strategies from the leading brands in South Africa

  • Translating Consumer Intelligence into Great Customer Experiences

  • Fireside Chat: 00Discovery Commerce: From people finding products, to products finding people

DAY TWO - 4 AUGUST 2021

  • Keynote Session: The New Role of Integrated Marketing CX in a Novel Economy

  • Understanding Marketing Mix Modeling (MMM)

  • Understand your customers and engage them with hyper-personalized experiences

  • Panel Discussion: The Crumbling Cookie

  • Omni-channel transformation: The winning formula for the retailers

  • Session by Kim Thipe, Director, Africa Media Entertainment Limited

South Africa is seeing a growth in smartphone penetration. There are 38.19 million active internet users in South Africa. The migration of consumers online is an opportunity for businesses to leverage multiple data points to create advanced marketing strategies that give them a previously unobtainable level of influence over each shopper’s path to purchase.

According to a report by Business Tech, in the last few years, South Africa’s investment in Artificial Intelligence has also been significant with $1.6 billion invested. Local businesses can gain significant financial benefits by using AI solutions to optimise their operations.

South Africa is the 37th largest market for eCommerce, with a revenue of $4 billion in 2020. With an increase of 24 per cent, the South African eCommerce market contributed to the worldwide growth rate of 26 per cent in 2020.

The increase in online shopping in South Africa also presents an exciting growth opportunity for retailers. To accelerate digital commerce, research indicates that it will become increasingly important to design offerings that solve specific consumer concerns and use consumer insights to strengthen differentiation.

The scope for the South African Martech platform to grow, at least in the next few years, is enormous, and the need to drive Martech transformation has never been greater.

DAY ONE - 3 AUGUST 2021

  • Grand Panel: Has the CMO’s role transformed forever?

  • Are you ready for change?

  • Winning in the Experience Economy- how can frictionless customer experience be achieved?

  • Africa and Big Data: Understanding and Engaging the African Consumer, using MarTech.

  • Panel discussion: Retention is the new acquisition- Strategies from the leading brands in South Africa

  • Translating Consumer Intelligence into Great Customer Experiences

  • Fireside Chat: 00Discovery Commerce: From people finding products, to products finding people

DAY TWO - 4 AUGUST 2021

  • Keynote Session: The New Role of Integrated Marketing CX in a Novel Economy

  • Understanding Marketing Mix Modeling (MMM)

  • Understand your customers and engage them with hyper-personalized experiences

  • Panel Discussion: The Crumbling Cookie

  • Omni-channel transformation: The winning formula for the retailers

  • Session by Kim Thipe, Director, Africa Media Entertainment Limited

South Africa is seeing a growth in smartphone penetration. There are 38.19 million active internet users in South Africa. The migration of consumers online is an opportunity for businesses to leverage multiple data points to create advanced marketing strategies that give them a previously unobtainable level of influence over each shopper’s path to purchase.

According to a report by Business Tech, in the last few years, South Africa’s investment in Artificial Intelligence has also been significant with $1.6 billion invested. Local businesses can gain significant financial benefits by using AI solutions to optimise their operations.

South Africa is the 37th largest market for eCommerce, with a revenue of $4 billion in 2020. With an increase of 24 per cent, the South African eCommerce market contributed to the worldwide growth rate of 26 per cent in 2020.

The increase in online shopping in South Africa also presents an exciting growth opportunity for retailers. To accelerate digital commerce, research indicates that it will become increasingly important to design offerings that solve specific consumer concerns and use consumer insights to strengthen differentiation.

The scope for the South African Martech platform to grow, at least in the next few years, is enormous, and the need to drive Martech transformation has never been greater.

Brian Solis

GLOBAL INNOVATION EVANGELIST
Salesforce
Headline Speaker

Alexandros Papanastassiou

INTEGRATION MANAGER & STRATEGIST
Emakina Group

Alison Badenhorst

CMO
Rand Merchant Bank

Audrey Naidoo

HEAD DIGITAL MARKETING
Absa

Ayodeji Balogun

CO-FOUNDER AND CHIEF TECHNOLOGY OFFICER
Terragon

Becky Opdyke

CMO
Tiger Brands

Beth Casey

ENTERPRISE ACCOUNT EXECUTIVE
Salesforce

Bronwyn Pretorius

HEAD OF MARKETING
Mukuru

Daniele Joubert

EATER GROWTH LEAD
Uber Eats RSA

Elizma Nolte

REGIONAL MARKETING MANAGER
Facebook- Africa

Heidi Brauer

CMO
Hollard

Jéan-Dimitri van Dyk

AFRICA DIGITAL MEDIA MANAGER
Unilever

Kathleen Senona

MARKETING SCIENCE PARTNER
Facebook

Louise Blake

VICE PRESIDENT OF DATA
Seera Group

Marc Emert

SALES LEADER AFRICA CUSTOMER EXPERIENCE (CX)
SAP

Martin Neethling

CMO
PepsiCo

Nancy Moodley

HEAD OF CUSTOMER EXPERIENCE, DIGITAL AND CRM
Nissan

Nthabiseng Matshekga

EXECUTIVE HEAD- GROUP MARKETING
Nedbank

Rami Deeb

MARKETING EXECUTIVE
Talkwalker

Veli Mabena

Executive Head Retail Marketing
Samsung South Africa

Brian Solis

GLOBAL INNOVATION EVANGELIST
Salesforce
Headline Speaker

Alexandros Papanastassiou

INTEGRATION MANAGER & STRATEGIST
Emakina Group

Alison Badenhorst

CMO
Rand Merchant Bank

Audrey Naidoo

HEAD DIGITAL MARKETING
Absa

Ayodeji Balogun

CO-FOUNDER AND CHIEF TECHNOLOGY OFFICER
Terragon

Becky Opdyke

CMO
Tiger Brands

Beth Casey

ENTERPRISE ACCOUNT EXECUTIVE
Salesforce

Bronwyn Pretorius

HEAD OF MARKETING
Mukuru

Daniele Joubert

EATER GROWTH LEAD
Uber Eats RSA

Elizma Nolte

REGIONAL MARKETING MANAGER
Facebook- Africa

Heidi Brauer

CMO
Hollard

Jéan-Dimitri van Dyk

AFRICA DIGITAL MEDIA MANAGER
Unilever

Kathleen Senona

MARKETING SCIENCE PARTNER
Facebook

Louise Blake

VICE PRESIDENT OF DATA
Seera Group

Marc Emert

SALES LEADER AFRICA CUSTOMER EXPERIENCE (CX)
SAP

Martin Neethling

CMO
PepsiCo

Nancy Moodley

HEAD OF CUSTOMER EXPERIENCE, DIGITAL AND CRM
Nissan

Nthabiseng Matshekga

EXECUTIVE HEAD- GROUP MARKETING
Nedbank

Rami Deeb

MARKETING EXECUTIVE
Talkwalker

Veli Mabena

Executive Head Retail Marketing
Samsung South Africa

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Organizer

Martechvibe

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Organizer

Martechvibe

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