GMC marks 25 years of Hummer with limited ‘ICON’ EV as sales sink 55%

GMC is marking 25 years of the Hummer nameplate with the Hummer EV ICON | 25, a limited-run edition of its all-electric supertruck that revives the yellow paint of the original H2. The tribute arrives at an awkward moment: Hummer EV sales fell nearly 55% in the first half of 2026 as demand for pricey electric trucks cooled.