Raff raises $1.7 million to bridge online brands with physical retail

Saudi Arabia-based retailtech startup Raff has raised $1.7 million in a pre-seed round led by Vision Ventures, with participation from 500 Global, Palm VC, Oqal Group, Salla co-founder Salman Butt and other investors. Founded in 2024 by Ali Al Qudah and Abdul Kareem Munla, Raff operates a technology platform that connects consumer brands with retailers, digitising distribution, inventory management, order fulfilment, payments and other commercial operations. The funding will be used to support R