DIGITAL COMMERCE IN DIGITAL & MOBILE AGE
The 3rd Digital Summit SEA online brings together all digital leaders from all sectors across Southeast Asia regions especially in Indonesia to share insights and experiences on the strategies and challenges of digital commerce in the digital and mobile age.
The 3rd Digital Summit SEA online brings together all digital leaders from all sectors across Southeast Asia regions especially in Indonesia to share insights and experiences on the strategies and challenges of digital commerce in the digital and mobile age.
The digital experts will provide pro tips and expert advice on how to be increasingly competitive in these 6 key trends that we will focus:
#1 OMNICHANNEL CONTENT & COMMERCE
The 3rd Digital Summit SEA online dives into how digital commerce professionals need to create meaningful engagement with consumers in every channel. Developing and serving the right content for the right place and time to increases brand awareness and creates a consistent customer experience across channels. Also, the experts will provide tips on how to maximizing customer understanding that can be gathered from cross-channel analytics.
#2 PERSONALIZATION
Personalization helps you gain insights the process that creates a relevant, individualized interaction,optimizing the experience of the user. We will discuss the needs to build into the core of the experience and impact every point of interaction. Site search, browsing data, product recommendations, landing pages, and all other interaction points that should work cohesively to build a complete picture of each visitor across their journey.
#3 API BASED COMMERCE
How are APIs driving the new commerce landscape? We will discuss APIs - the core of digital commerce that connects applications and things and allow organizations to develop new business opportunities and how commerce API, brands and retailers will gain the flexibility to create new experiences for all digital touchpoints.
#4 ARTIFICIAL INTELLIGENCE
AI is offering smart business solutions to small and large enterprises. The AI is also benefiting the eCommerce in a large way. AI is revolutionizing the mobile app world and the whole structure of businesses. AI has helped in improving user experience and increasing brand awareness. It is helping the startups, manufacturers, and retailers to set a new example in the industry.
Here, we shall discuss how is Artificial Intelligence improving the traditional shopping experience and e-commerce? What are some of the ways Artificial Intelligence has dominated the world of e-commerce? How it provides personalized recommendations? And, how it provide more interactive solutions to the customers with real-time voice assistance to the users and how it has largely contributed to improving the user experience.
#5 CUSTOMER ANALYTICS
We will focus on the tips of enriching customer experience and marketers taking a step back looking at the different types of data they have. Then they should determine the data and technologies that provide customers with the kind of experiences they expect going forward.
#6 ENTERPRISE MARKETPLACE
Customers & consumers don’t just expect convenience or better prices anymore now that they want options that take into account their tastes and preferences. This means vendors and service providers will need to start using customer data and analytics to finetune their services and compete in a fast-paced industry.
Discuss how a marketplace that can aggregate various suppliers into logical bundles of services and products, which are then delivered to customers / users based on a detailed analysis and understanding of their preferences and priorities, would become an intelligent marketplace delivering additional value to both merchants and users.
