Due to the pandemic, brands are now more than ever investing more heavily in online. As the only country to post a positive increase of growth to its economy, China’s consumer market is the only economy in the world that has recovered. Shown live from the heart of eCommerce of the world’s largest consumer market, this training aims to educate and inspire brand builders from around the world to take advantage of the Chinese market.
Currently, much of the content relating to Chinese eCommerce platforms is hard to find, not in English, and culturally ignorant for audiences other than Chinese brands. In this training, Sharon will explain with plain and easy-to-understand English and breakdown the complicated concepts in Chinese eCommerce to enable brands to see success in the Chinese market. She will be sharing the failures and successes of brands that she has helped in the past as they tried to navigate the eCommerce landscape in China.
Learning Objectives
- How to sell online in China
- How to leverage internet platforms in China to market your brand
- Consumer shopper behaviour in China and what shoppers are buying online
- Differences between western and eastern eCommerce
- How to build a Tmall store
- How to use the tools in Tmall to market your brand
- Where to find other resources as a brand in China
Speaker
SHARON GAI
Director of Global Key Accounts
Alibaba Group
Sharon Gai started her career in e-commerce at a Fortune 500 systems integrator, enabling SMB’s to conveniently order computer hardware online. She was part of Alibaba’s globalization initiative in the Alibaba Global Leadership Academy, which strived to internationalize Alibaba’s domestic business units. In her tenure as a Category Manager in Tmall, China’s largest e-commerce platform, she worked with FMCG brands from large customers to emerging internet-viral brands in crafting their digital marketing and online e-commerce strategy in China.
She has enabled brands to see sales of millions of dollars in a single day during campaigns such as Double 11. She currently serves as the Director of Global Key Accounts in the Tmall Overseas team, enabling global brands to leverage Alibaba’s overseas e-commerce platforms. Sharon has an Honors Bachelors degree in International Development from McGill and a Masters in Information Management from Columbia University.
Apply Code IndustryEvents10 to receive a 10% discount!
Alibaba Group
Sharon Gai started her career in e-commerce at a Fortune 500 systems integrator, enabling SMB’s to conveniently order computer hardware online. She was part of Alibaba’s globalization initiative in the Alibaba Global Leadership Academy, which strived to internationalize Alibaba’s domestic business units. In her tenure as a Category Manager in Tmall, China’s largest e-commerce platform, she worked with FMCG brands from large customers to emerging internet-viral brands in crafting their digital marketing and online e-commerce strategy in China.
She has enabled brands to see sales of millions of dollars in a single day during campaigns such as Double 11. She currently serves as the Director of Global Key Accounts in the Tmall Overseas team, enabling global brands to leverage Alibaba’s overseas e-commerce platforms. Sharon has an Honors Bachelors degree in International Development from McGill and a Masters in Information Management from Columbia University.
Apply Code IndustryEvents10 to receive a 10% discount!
