Session 1. Setting the scene:
a) History of China internet landscape – who are the big/important players and where are the eyeballs?
b) eCommerce market vs offline market – where are shoppers buying
c) Consumer shopper behavior – what do shoppers buy online
d) Differences between western and eastern eCommerce
e) Tencent, Alibaba, Bytedance and Pinduoduo offerings and their differences
Session 2. Zoning on how to open the online channel:
a) Alibaba’s solution – Tmall & Taobao family
b) Tencent’s solution – Wechat app
c) Other solutions – Little Red Book, Douyin
d) Explaining the complicated Tmall store
Session 3. The technical concepts:
a) Golden triangle – 人货场 (People, Product, Context)
b) The eCommerce math equation
d) What is Alimama
Session 4. Application:
a) How to get started?
b) How to distinguish yourself if you are a commodity product?
c) What are important things to consider?
d) Where can I find more resources?