China Social + Digital Marketing Innovation Summit 2020

Conference / Summit (onsite & online)
Marketing & Advertising; Digital Media

Address: Shanghai, Shanghai, China
Date: 19 to 20 Nov '20

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In the current situation where COVID-19 is rapidly spreading, China's consumer market has entered a "new normal", where companies are forced to accelerate its business operation digitally and online. In the second half of 2020 and for some time to come, companies will enter a difficult recovery path. E-commerce live streaming, WeChat Official Account/mini-programs, community, social pooling, etc. have become a new track for enterprises to do business. It would be a common challenge for companies to meet the "new normal" of the cloud economy and build a new digital infrastructure via content marketing to the private operation, relying on "creative AI", live streaming, short video, community operation and other carriers to revitalize flow and improve conversion.

This summit will focus on "insight on post-epidemic consumer behaviors", "social e-commerce", "private traffic operation" "E-commerce live-streaming", "social marketing", “KOLs”, "short-video marketing", "content marketing"…...and discuss the best practices of digital marketing and e-commerce development in China along with domestic and foreign platform businesses, consulting companies, brands, retailers, technical service providers, etc. to help ride the waves in the uncertain environment of enterprises.

HIGHLIGHTS

  • Global epidemic reconstructs the consumer goods market structure

  • Private domain construction under the "new normal" in the cloud economy, seizing new opportunities for brand growth

  • Digital marketing new infrastructure boosts build a new brand marketing force

  • How can brands do "Generation Z"; marketing and achieve growth against the trend in the social era

  • The Ecological Construction of Brand CRM under the "New Normal"

  • How to build the private domain traffic pool and play social marketing

  • CRM+ Mini-programs+ social retail, build a private retail closed loop and reconstruct
    brand new growth

  • KOL stimulating purchasing desire drives combining product effectiveness

  • Digitalization empower brands "e-influencer"; and reshape brand influence

  • Leading the new wave of social media and innovate new channels for brand marketing

  • How brands can achieve the layout from content marketing to private domain operations,
    rely on "creative AI"; to revitalize traffic and achieve growth in the social

  • How can brands do "Generation Z" marketing and achieve growth against the trend in the social era
  • KOL Content Seeding Marketing Boosts Marketing Efficiency
  • Build Private Traffic Pool, Play Community Marketing
  • Brand IP Cross-Border Marketing, How to Use the Circle to Attract New Consumers
  • CRM+ Mini-programs+ social retail, build a private retail closed loop and reconstruct brand new growth
  • E-commerce live streaming, channel or brand story
  • How brand e-commerce companies use short videos to gain new traffic
  • How to use data to continuously improve media efficiency

  • President/Vice-president/CEO/COO
  • CMO/Vice-president of Marketing/Marketing Director
  • Ecommerce/Sales/Marketing Director
  • Brand/Product Leader
  • New Retail General Manager /Director/Leader
  • CDO/CIO/IT Director/ Digital Transformation Project Leader
  • Social Media Director/Manager
  • Digital Marketing Director/Manager

We will provide:

  • Simultaneous interpretation device for 2-day conference
  • Brochure, recording materials
  • Five-star buffet lunch coupons, tea breaks and all refreshments

About ECV International:

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.

  • How can brands do "Generation Z" marketing and achieve growth against the trend in the social era
  • KOL Content Seeding Marketing Boosts Marketing Efficiency
  • Build Private Traffic Pool, Play Community Marketing
  • Brand IP Cross-Border Marketing, How to Use the Circle to Attract New Consumers
  • CRM+ Mini-programs+ social retail, build a private retail closed loop and reconstruct brand new growth
  • E-commerce live streaming, channel or brand story
  • How brand e-commerce companies use short videos to gain new traffic
  • How to use data to continuously improve media efficiency

  • President/Vice-president/CEO/COO
  • CMO/Vice-president of Marketing/Marketing Director
  • Ecommerce/Sales/Marketing Director
  • Brand/Product Leader
  • New Retail General Manager /Director/Leader
  • CDO/CIO/IT Director/ Digital Transformation Project Leader
  • Social Media Director/Manager
  • Digital Marketing Director/Manager

We will provide:

  • Simultaneous interpretation device for 2-day conference
  • Brochure, recording materials
  • Five-star buffet lunch coupons, tea breaks and all refreshments

About ECV International:

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.

Venue

Shanghai

Organizer

ECV International

Venue

Shanghai

Organizer

ECV International

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