The CMO ANZ Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers.
KEY TOPICS
KEY TOPICS
⬜ FROM TRENDS TO BREAKTHROUGHS
Harnessing emerging AI tools and data strategies to drive innovation, streamline complexity and optimise costs for greater marketing impact
⬛ THE FILM CRITICS OF MARKETING
Mastering targeting, audience segmentation and generational differences to effectively engage the right target market in a hyper competitive industry
🟫 BRAND'S TONE OF VOICE
Adopting a challenger mindset to push creative boundaries in brand personalisation, differentiation and messaging, driving customer loyalty and cultural relevance at scale
🟪 SPENDING SMART, WINNING BIG
Maximising ROI and revenue growth through strategic partnerships, smart channel selection and effective marketing attribution
⬜ PLAYING ALL QUARTERS RIGHT
Aligning B2B and B2C’s narratives on long-term brand building versus short-term marketing performance, in parallel with securing leadership and board buy-in
⬛ A CULTURAL RESET
Redefining the brand experience internally with an employee-first strategy, fostering cross-functional relationships and collaborative decision-making
