Where Asia’s Marketing Leaders Define What’s Next
At the CMO Asia Summit, you will experience a dynamic programme featuring visionary keynote presentations, real-life case studies and interactive forums delivered by compelling speakers and expert moderators.
The CMO Asia Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers.
KEY TOPICS
🔸 THE EVOLVING ROLE OF THE CMO
Positioning the marketing leader as a strategic enterprise architect, bridging brand, customer experience, and commercial outcomes, while mobilising agile teams and establishing marketing as a growth catalyst
🔹 MASTERING THE ROI EQUATION
Maximising enterprise value through intelligent channel optimisation, disciplined budget reallocation, and delivering demonstrable returns across every marketing investment
🔸 BEYOND DATA & ALGORITHMS
Uniting analytical precision with creative ingenuity to craft personalisation strategies that are deeply human, emotionally resonant, and brand-defining
🔹 CRACKING THE GEN Z CODE
Fostering enduring connections with Gen Z by embracing authenticity, fluid storytelling, and immersive brand experiences that capture fleeting attention and convert it into loyalty
🔸 EMBEDDING AI INTO CULTURE & STRATEGY
Creating an AI-enabled organisation by embedding intelligence into decision-making, talent development, and operating models – driving responsible innovation and competitive advantage
🔹 COLLECTIVE RESILIENCE FOR GROWTH
Unlocking sustainable growth through ecosystems, alliances, and co-creation – reframing collaboration as a primary lever of business performance and brand value
