📈 MARKET DRIVERS
Saudi Arabia is heavily investing in sustainable and resilient urban development as part of Vision 2030, with an emphasis on integrating environmentally responsive design into its growing cities.
Large-scale projects like NEOM, The Line, Red Sea Project, and Diriyah Gate are pioneering desert-friendly architecture, driving demand for expertise and innovation in this sector.
The Saudi Green Initiative (SGI) and Middle East Green Initiative (MEGI) are pushing for sustainable design and green construction practices, creating a policy-backed demand for desert architecture solutions.
The real estate and construction industry is shifting towards bioclimatic design, kinetic façades, and passive cooling strategies to mitigate environmental challenges.
🌴 KEY OBJECTIVES
✅ Champion Sustainable Design
Advocate for eco-friendly, energy-efficient architectural solutions tailored to arid environments.
✅ Advance Water Management
Highlight cutting-edge strategies and technologies for effective water conservation and reuse.
✅ Integrate Renewable Energy
Promote the use of solar and alternative clean energy sources in desert-built environments.
✅ Celebrate Cultural Identity
Fuse traditional architectural elements with modern innovations to preserve heritage while embracing progress.
✅ Enhance Climate Resilience
Develop design approaches that mitigate heat, sand, and extreme conditions unique to desert climatic conditions
✅ Align with Regional Visions
Support long-term sustainability strategies and national goals, including alignment with Vision 2030 initiatives.
🟣 WHO SHOULD ATTEND?
- Government Authorities and Ministries
- Architecture Companies
- Project Owners
- Developers
- Consultancies
- EPCs
CEOs, VPs, Directors, Heads and Specialists of:
- Architecture
- Design
- Projects
- Structure
- Sustainability
- Material Selection
- Engineering
- Development
- Construction