Digital Food & Beverage Connect Virtual Event

Virtual Conference / Summit
Food & Beverages Marketing & Advertising

Date: 15 to 16 Jun '21
Time: 11:00am to 4:00pm (GMT-05:00) Eastern Time (US and Canada)

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The Invite-Only Event For Senior-Level Digital Marketing & eCommerce Executives From Food and Beverage

Digital Food & Beverage Connect is a virtual, cross industry, invite-only event customized for senior digital marketing and ecommerce executives from the most disruptive companies in food and beverage.

The mission of Digital Food & Beverage Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives on moving beyond these turbulent times.

Attendees receive access to all educational content (fireside chats, panels, keynotes, think tanks, and roundtables) delivered by other senior executives and get the opportunity to have pre-scheduled 1-to-1 meetings with solution providers who can keep your company competitive and thriving.

The Digital Food & Beverage Connect Virtual Event is an online forum mirroring our in-person Connect events. We’re bringing you  exclusive knowledge from top-notch industry leaders at the touch of a button.


Here's what you get when you attend:

 ⦿ Pre-Scheduled 1:1 Meetings 

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

⦿  Executive-Level Content

We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on how both eCommerce-based and legacy food and beverage companies are approaching new challenges in the digital marketplace.

⦿  Exclusive Networking

Meet only the most senior-level executives in an intimate and interactive environment at our breakout rooms, 1:1 meetings, roundtables, and more.

DAY ONE

  • Moving at the Speed OF the Consumer: Unlocking Growth Through Digital Transformation

  • What Goes Up Must Come…Down?: Retaining the Rapidly Changing Customer
    • Tackling the process of retaining customers when dining out increases
    • Which most recent new users should you go after?
    • Discuss best practices in loyalty management
    • How to leverage re-targeting / re-purchase tools and tricks
    • Finding technology partners that can support you in these efforts

  • Getting Real with Retail Media
    • Aligning your ecosystem and budgets, getting all stakeholders on the same page.
    • Deploying advanced media buying strategies that leverage product and advertising analytics though data connectivity
    • Advertising effectively as the "walled garden" grows
    • Avoiding an over-reliance on 1 or 2 closed eco-systems like Google or Facebook and looking to other advertising options as well

  • The Power Of Purpose: How Brand Purpose And CSR Helps Build An Emotional Relationship With Customers
    • Building brand for the next generation of shoppers
    • Humanizing your brand to create emotional connections
    • Allowing a look behind the curtain
    • The power of effective brand partnerships

  • It’s Not Pie – Creating Win Wins with Direct to Consumer
    • Championing a collaborative environment
    • Aligning DTC strategies to support the big pictur
    • Utilizing DTC for product development and experimentation
    • Applying DTC insights to build successful retail product launches
    • Creating brand ambassadors from your DTC audience

There will be a mindfulness session at the end of Day 1

De-Stress & Be Mindful: A Workshop for Combatting Overwhelm & Anxiety in Today’s WFH World


DAY TWO

  • Food for Thought: Reinventing The Store Experience Of The Future
    • Changes in both layout and operations because and a result of the pandemic
    • Leveraging technologies to provide added convenience to customers and support your in-store initiatives
    • Learning what’s working, what’s not, and how to continue to innovate 
    • Deciding which technology investments, organizational structure changes, and brand developments will best prepare you for the store of the future

  • When Innovation and a Pandemic Collide

  • Hyper-Active: The Rapid Rise of Hyper-Personalization and How to Harness Its Power
    • Establishing a roadmap for the personalization journey and shifting to a culture of personalization
    • Generating a data pipeline: establishing clear data collection, analysis, storage and privacy protocols
    • Implementing new technologies to provide recommendations across sales, marketing and servicing
    • Not only reorienting your organization toward customers, but gaining momentum by determining just how to reach each one
    • Considering data co-ops between retailers and brands to help create the seamless experience consumers crave

  • Performance Power: Sharpening Your Performance Marketing Strategy
    • Focus on improving your mobile experience to help your brand stand out in your industry and drive mobile conversion
    • Leveraging technologies like AI to automate and improve decision making 
    • Using personalized, messaging based on where readers are in their customer journey.
    • Working with influencers to develop multi-post campaigns that are personalized according to the influencer and their audience
    • Investing in your retail media channels just like you would your website to drive sales

  • Content Is King: How is Content Marketing Changing?
    • How the pandemic has reinforced the importance of content 
    • From entertainment to CSR: Creating content that adds value and responds to the needs of the public 
    • Leveraging indirect approaches that echo the brand’s mission to boost reputation, build trust and drive loyalty
    • Amplifying content through UGC 
    • The latest trends in Influencer Marketing 
    • Testing the waters with the next gen of Social Media

  • What Makes Users Fall In Love?: Innovating in UX & Design

DAY ONE

  • Moving at the Speed OF the Consumer: Unlocking Growth Through Digital Transformation

  • What Goes Up Must Come…Down?: Retaining the Rapidly Changing Customer
    • Tackling the process of retaining customers when dining out increases
    • Which most recent new users should you go after?
    • Discuss best practices in loyalty management
    • How to leverage re-targeting / re-purchase tools and tricks
    • Finding technology partners that can support you in these efforts

  • Getting Real with Retail Media
    • Aligning your ecosystem and budgets, getting all stakeholders on the same page.
    • Deploying advanced media buying strategies that leverage product and advertising analytics though data connectivity
    • Advertising effectively as the "walled garden" grows
    • Avoiding an over-reliance on 1 or 2 closed eco-systems like Google or Facebook and looking to other advertising options as well

  • The Power Of Purpose: How Brand Purpose And CSR Helps Build An Emotional Relationship With Customers
    • Building brand for the next generation of shoppers
    • Humanizing your brand to create emotional connections
    • Allowing a look behind the curtain
    • The power of effective brand partnerships

  • It’s Not Pie – Creating Win Wins with Direct to Consumer
    • Championing a collaborative environment
    • Aligning DTC strategies to support the big pictur
    • Utilizing DTC for product development and experimentation
    • Applying DTC insights to build successful retail product launches
    • Creating brand ambassadors from your DTC audience

There will be a mindfulness session at the end of Day 1

De-Stress & Be Mindful: A Workshop for Combatting Overwhelm & Anxiety in Today’s WFH World


DAY TWO

  • Food for Thought: Reinventing The Store Experience Of The Future
    • Changes in both layout and operations because and a result of the pandemic
    • Leveraging technologies to provide added convenience to customers and support your in-store initiatives
    • Learning what’s working, what’s not, and how to continue to innovate 
    • Deciding which technology investments, organizational structure changes, and brand developments will best prepare you for the store of the future

  • When Innovation and a Pandemic Collide

  • Hyper-Active: The Rapid Rise of Hyper-Personalization and How to Harness Its Power
    • Establishing a roadmap for the personalization journey and shifting to a culture of personalization
    • Generating a data pipeline: establishing clear data collection, analysis, storage and privacy protocols
    • Implementing new technologies to provide recommendations across sales, marketing and servicing
    • Not only reorienting your organization toward customers, but gaining momentum by determining just how to reach each one
    • Considering data co-ops between retailers and brands to help create the seamless experience consumers crave

  • Performance Power: Sharpening Your Performance Marketing Strategy
    • Focus on improving your mobile experience to help your brand stand out in your industry and drive mobile conversion
    • Leveraging technologies like AI to automate and improve decision making 
    • Using personalized, messaging based on where readers are in their customer journey.
    • Working with influencers to develop multi-post campaigns that are personalized according to the influencer and their audience
    • Investing in your retail media channels just like you would your website to drive sales

  • Content Is King: How is Content Marketing Changing?
    • How the pandemic has reinforced the importance of content 
    • From entertainment to CSR: Creating content that adds value and responds to the needs of the public 
    • Leveraging indirect approaches that echo the brand’s mission to boost reputation, build trust and drive loyalty
    • Amplifying content through UGC 
    • The latest trends in Influencer Marketing 
    • Testing the waters with the next gen of Social Media

  • What Makes Users Fall In Love?: Innovating in UX & Design

Alessandra Righini

eBusiness Technology Lead
Nestle

Chad Petersen

Vice President, eCommerce
Lowes Foods

Christopher Thomas-Moore

Vice President, Media, Digital Marketing and Product/Menu Development
Domino's

Colin Crowley

VP, Customer Experience
Freshly

Dane Mathews

Vice President of Digital Acceleration and Marketing Transformation
Conagra Brands

DeLu Jackson

Vice President, Precision Marketing, Conagra Brands

Drew Brinckerhoff

Shopper & Digital Commerce Marketing Leader
Mars

Janiene Ullrich

EVP, Direct to Consumer
The Family Coppola

Jon Halverson

Vice President, Customer Experience
Mondelēz International

Katie Shire

Vice President of Growth & Retention Marketing
Giant Eagle

Liza Maschi

Director of eCommerce, North America
Danone

Rich Guest

Head of Marketing Communications, North America
Burger King

Robert Welsh

Director, Digital & E-Commerce
The GIANT Company

Stephen Koven

Vice President, Omnichannel & eCommerce
Crossmark

Alessandra Righini

eBusiness Technology Lead
Nestle

Chad Petersen

Vice President, eCommerce
Lowes Foods

Christopher Thomas-Moore

Vice President, Media, Digital Marketing and Product/Menu Development
Domino's

Colin Crowley

VP, Customer Experience
Freshly

Dane Mathews

Vice President of Digital Acceleration and Marketing Transformation
Conagra Brands

DeLu Jackson

Vice President, Precision Marketing, Conagra Brands

Drew Brinckerhoff

Shopper & Digital Commerce Marketing Leader
Mars

Janiene Ullrich

EVP, Direct to Consumer
The Family Coppola

Jon Halverson

Vice President, Customer Experience
Mondelēz International

Katie Shire

Vice President of Growth & Retention Marketing
Giant Eagle

Liza Maschi

Director of eCommerce, North America
Danone

Rich Guest

Head of Marketing Communications, North America
Burger King

Robert Welsh

Director, Digital & E-Commerce
The GIANT Company

Stephen Koven

Vice President, Omnichannel & eCommerce
Crossmark

Organizer

Worldwide Business Research

Organizer

Worldwide Business Research

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