Industry Events - Future by Design - SingularityU Australia Masterclass

This interactive session will introduce some key thinking and practices to help you solve problems that matter and design the future to be better for us all. We’ll use a design thinking innovation approach to explore themes aligned with the Sustainable Develop Goals, map the change journey, and show how augmented intelligence can be used to deliver hyper-personalised experiences to help people take the right actions to accelerate the change. The SingularityU Australia Summit (22-23 October) will empower, inspire and educate our communities to be globally connected change makers. We encourage leaders to use exponential technologies to lead global change and play our role in solving humanity’s grand challenges. Our community thrives on diversity, hope and optimism for an abundant future.

Key Themes & Topics

The Facilitators of this masterclass are: Nathan Musson Nathan has designed, created and delivered hyper-personalised experiences for education, tourism & hospitality, elite & world champion athletes, fashion icons, and now his favourite toy brand – LEGO. Working with the world’s oldest tech company (IBM) and the very creative (Adobe) to transform the way we communicate and engage. Using a mixture of traditional and machine learning (Ai) techniques to design and create personalised storytelling based on personality, behaviour, and intent delivered at mass scale. Now CMO of EMMET & building the future of LEGO by creating a community where dreamers and doers are empowered by play! Ben Pecotich Ben is a designer, innovation coach, and social enterprise/startup founder. He collaborates with people to design and build ideas for happier communities that are more empowered, inclusive, and sustainable. He’s the founder and managing director of Dynamic4 (an 18-year-old purpose-driven design & innovation company, and certified B Corp). Over the past 26 years, Ben has been focused on designing and leading strategic change in Australia, NZ, the UK, and Europe – combining strategy, design, technology, consulting, and program management. This includes 26 years in financial services and 25 years working on startups and social enterprises. Ben specialises in helping founders, leaders, and designers solve problems that matter in more empathic and innovative ways… and to leverage technology to deliver and scale impact.

Learning Outcomes

- A taste of some key thinking and practices to see what’s possible and how to use exponential tech as a way to create positive social and environmental impact. - Learn some key design thinking practices through doing. - Practical understanding of how to get started with designing and delivering hyper-personalised experiences using augmented intelligence. - See how to bring together human-centred design (building empathy and human connection) and sophisticated machine learning/exponential tech to design positive social and environmental impact. - Theory of Change. - Measure success in outcomes for people, planet & profit/our economy – triple bottom line. - Align outcomes and impact with the SDGs. - Know how to get help to start or accelerate their journey.