Whether you want to mix up your messaging or refresh your research strategies, #PMMfest has got something for everyone. Categories include:
➤ Product Marketing Core
Whether you want to level-up your leadership skills, scout out some tips for scaling your team or learn how to earn product marketing the level of influence it deserves, throughout the festival, you'll find tons of practical and proven tips here.
➤ Sales Enablement
For 76% of product marketers, creating sales collateral is a core and fundamental responsibility. To up your sales enablement efforts across the board, this is where you need to be - alongside product marketing powerhouses from the likes of Yelp and Pluralsight.
➤ Research
From win-loss tips to customer feedback best practices, customer listening to validation tactics, here’s where you want to be for all things research. It already works for Dropbox, Amazon and Atlassian - next, it could be you.
➤ Metrics & OKRs
When it comes to OKRs, for many product marketers, the lines are a little blurred. What do you measure yourself against? And how do you dissect collaborative OKRs? On this stage, we’ll be arming you with everything you need to make those lines more defined.
➤ Personas
Personas - from roadmapping to sales pitches, they’re the backbone of every product marketer’s activities. See firsthand how other PMMs have leveraged their persona program - and how you can do the same.
➤ Positioning + messaging
Positioning and messaging is a real craft and the difference between ‘great’ and ‘good’ can quite literally make or break your product’s success. This stage of the festival’s dedicated to letting you learn from PMMs who’ve nailed it.
➤ Go-to-market
Getting a product to market is no easy feat. It leans on lots of communication, moving parts and skillsets, but mastering each is critical. On this stage, headliners from the likes of Etsy, Deliveroo and Asana will be sharing their learnings and handing out tips and techniques like there’s no tomorrow.
➤ Competitive Intelligence
Whether you work in B2B or B2C, online or offline, staying up-to-date and ahead of the competition is essential, but how do you actually do the doing? The competitive intel stage's home to product marketers from companies like Formstack giving the lowdown on just that.
➤ Onboarding
Converting customers is one half of the battle, setting them up for success it the other, and your onboarding efforts are a key driver in ensuring the latter. If you make up the one in four PMMs whose core responsibilities include onboarding customers, you’re exactly where you need to be.
➤ Analysis + Optimisation
From sales collateral to messaging, acquisition channels to feature adoption or new products, there’s nothing that can’t be analysed - or optimized. For tips and tactics to bolster your efforts, this is where you need to be.
➤ Pricing
Pricing your product just right is paramount. Charge too much and you cost yourself out of the market, charge too little and you miss out on valuable revenue opportunities. Make sure you hit that sweet spot. Make a detour to this stage.
