Social Media Strategies Summit

Virtual Conference / Summit
Marketing & Advertising Digital Media

Date: 20 to 21 Oct '21
Special Offer: Use code: industry10 for 10% off

Visit Event Website


The Social Media Strategies Summit is the #1 event chosen year after year by senior-level marketing professionals to keep up to date on the latest in social media marketing. Attend sessions covering critical topics including social strategy development, content marketing, video, ROI, paid media, audience growth, brand engagement, and more!

6 Reasons Why #SMSsummit Needs to be Your Social Media Conference of the Year!

  • Learn the nuts and bolts of a successful social media strategy to position your brand for success.

  • Cultivate your arsenal of tools, resources, and connections to champion a social media marketing transformation back at your company.

  • Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.

  • Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.

  • Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.

  • Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

FEATURED SESSIONS

➤  Brand Best Practices for Working with Tik Tok Creators

Adobe is a brand that supports, and is supported by, creators. So when the company launched its @Adobe and @Photoshop channels on TikTok in early 2021, they did so through the voices of the creative community. Showcasing a mix of creative influencers, influential TikTok users, and edutainment content, Adobe has been able to establish strong audience growth — as well as plenty of learnings along the way. This session will focus on the lessons, both good and bad, the Adobe Social Org has learned through its first year on TikTok.

You’ll learn:

  • Tips for establishing brand guidelines for TikTok
  • How to test content formats and iterate with TikTok creators
  • Setting channel benchmarks and expectations


How to Develop a Consistent Messaging Strategy Across Social Platforms

Creating a multi-channel social strategy can be a daunting task. There are so many considerations - should you develop channel prioritization? How can you ensure your brand’s message surfaces consistently, regardless of platform?

After this session you’ll have answers to those questions, and will be able to:

  • Define how your messaging strategy will support business goals
  • Build the buyer personas that will be the foundation of your messaging strategy
  • Develop channel prioritization to share your brand message


Data-backed Content Best Practices on LinkedIn

Leveraging our own LinkedIn data, we'll share best practices and tips for content that increases brand awareness, builds thought leadership and drives leads on LinkedIn.

Takeaways:

  • The importance of a full funnel, objective based content strategy
  • Tips for building an executive thought leadership presence
  • Inspiration from real examples of B2B brands having fun 
  • Traits of engaging creative and copy

Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

FEATURED SESSIONS

➤  Brand Best Practices for Working with Tik Tok Creators

Adobe is a brand that supports, and is supported by, creators. So when the company launched its @Adobe and @Photoshop channels on TikTok in early 2021, they did so through the voices of the creative community. Showcasing a mix of creative influencers, influential TikTok users, and edutainment content, Adobe has been able to establish strong audience growth — as well as plenty of learnings along the way. This session will focus on the lessons, both good and bad, the Adobe Social Org has learned through its first year on TikTok.

You’ll learn:

  • Tips for establishing brand guidelines for TikTok
  • How to test content formats and iterate with TikTok creators
  • Setting channel benchmarks and expectations


How to Develop a Consistent Messaging Strategy Across Social Platforms

Creating a multi-channel social strategy can be a daunting task. There are so many considerations - should you develop channel prioritization? How can you ensure your brand’s message surfaces consistently, regardless of platform?

After this session you’ll have answers to those questions, and will be able to:

  • Define how your messaging strategy will support business goals
  • Build the buyer personas that will be the foundation of your messaging strategy
  • Develop channel prioritization to share your brand message


Data-backed Content Best Practices on LinkedIn

Leveraging our own LinkedIn data, we'll share best practices and tips for content that increases brand awareness, builds thought leadership and drives leads on LinkedIn.

Takeaways:

  • The importance of a full funnel, objective based content strategy
  • Tips for building an executive thought leadership presence
  • Inspiration from real examples of B2B brands having fun 
  • Traits of engaging creative and copy

Brandi Briggs

Social Media Director, AT&T

Chrissy Harris, Ph.D.

Research Manager, broadhead.

Julia Fedor

Director, Social Media and Advertising
United Airlines

Missy Young

Social Media Director, broadhead.

Purvi Patel

Head of Marketing, Alice's Table

Ryan Lytle

Director of Social Media
Adobe

Sarah Glaswand

Director, Global SME Corporate Leadership
Mastercard

Zenia Johnson

Director of Provider and Patient Marketing
BehaVR

Brandi Briggs

Social Media Director, AT&T

Chrissy Harris, Ph.D.

Research Manager, broadhead.

Julia Fedor

Director, Social Media and Advertising
United Airlines

Missy Young

Social Media Director, broadhead.

Purvi Patel

Head of Marketing, Alice's Table

Ryan Lytle

Director of Social Media
Adobe

Sarah Glaswand

Director, Global SME Corporate Leadership
Mastercard

Zenia Johnson

Director of Provider and Patient Marketing
BehaVR

Stay Updated

Organizer

GSMI

Stay Updated

Organizer

GSMI

Copyright © 2021 Industry Events. All rights reserved. Site credit.