Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands. Topics will include:
📌 Trending on TikTok: Best Practices for Creating Engaging TikTok Content
In 2021 TikTok passed the 1 billion monthly active users milestone, making it one of the most-used and fastest-growing social media platforms ever — and an increasingly important channel for brands to incorporate into their social strategies.Â
In this session, you’ll learn how TurboTax has been tapping into TikTok since January 2020. Leveraging tactics including hashtag challenges, educational content, creator collaborations and paid amplification, TurboTax has been able to drive massive reach and high engagement — with plenty of key learnings along the way. This session will highlight lessons the TurboTax team has learned through its first two years on TikTok, while providing actionable insights and takeaways to help you tap into TikTok.
You’ll learn:
- A framework for creating a strategic platform strategy on TikTokÂ
- Best practices for creating engaging content on TikTok
- Tips for collaborating with TikTok creatorsÂ
📌 How to Measure Social Media Success: Finding the KPIs That Matter For Your Brand
In a result-driven world, a strategy is only efficient if it is working just as hard for you as you are for it. Data fatigue is real, but it doesn’t have to overwhelm you. Finding KPIs that tell your brand’s impact in its community can elevate success and alleviate stress, making your social media efforts shine brighter.
In this session you will learn how to:
- Prioritize KPIs to make social media analytics work for you.
- Know what KPIs C-levels care about.
- Turn qualitative impact into quantitative results.
 📌 How to Navigate An Organic vs. Paid Digital Strategy
As the digital marketplace becomes increasingly complex the need for a cohesive paid, owned and earned strategy is essential to achieve most marketing goals. Outlining the benefits of each tactic, and specifically the benefit when used together, to your stakeholders could be the best bet for buy in when recommending a singular or multi-tiered approach. Being diligent with working and non-working dollars can help optimize your mix of paid and organic efforts. Additionally, careful planning on a regular cadence can help prioritize messaging and platforms. Starting with objectives and moving through process and execution we’ll discuss key factors for outlining your strategy.