Social Media Strategies Summit Higher Education

Virtual Conference / Summit
Tertiary or Higher Education Marketing & Advertising

Date: 18 to 21 Oct '21
Time: 8:30am to 1:15pm (GMT-08:00) Pacific Time (US and Canada); Tijuana
Price: Under 500 USD$
Special Offer: Use code industry10 to receive a 10% discount

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Join us this October 18-21, 2021 for the Social Media Strategies Summit Higher Education virtual conference!

Now in its 7th year, SMSsummit Higher Ed continues to be the #1 social media marketing conference for higher education marketers. We're launching a virtual conference edition to help higher education marketers with social media marketing challenges in the current climate. Don’t miss your opportunity to share experiences and learn from your higher ed colleagues from around the globe - virtually!

6 REASONS HIGHER ED MARKETERS CONTINUE TO CHOOSE #SMSSUMMIT YEAR AFTER YEAR

  • Learn the nuts and bolts of a successful social media strategy to position your institution for success — whether you're in recruitment, admissions, student experience, or alumni relations.

  • Assess and audit your current social media initiatives through real-life feedback, discussions, and peer-to-peer learning around top social platform best practices and emerging trends.

  • Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies to help you identify new and creative ideas.

  • Cultivate your arsenal of tools, resources, and connections to champion a social media transformation back at your college or university. You'll leave feeling refreshed, inspired, and reinvigorated.

  • Experience a unique online gathering of senior-level, cross-industry marketers. We're the only event where attendees benefit from focused higher education sessions, along with access to consumer brand case studies.

  • Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Learn from higher education professionals from across the country who will share the proven social media strategies they use to grow their online communities!

FEATURED HIGHER EDUCATION SESSIONS:

Guidelines for Vetting and Setting up New Campus Social Accounts

Maintaining a unified university presence across social media can be a challenge, especially for schools with a decentralized communications structure.

A review of UC Santa Barbara-affiliated accounts across the major social media platforms identified the need for a streamlined approach to establishing new profiles. In response, the Office of Public Affairs & Communications implemented a registration process for new and existing accounts, a corresponding social directory, and a foundation of guidelines, best practices and security protocols to serve as a resource to campus communicators.

Attendees will leave this session feeling confident in their ability to:

  • Collaborate with campus partners on developing new protocols
  • Establish guidelines and best practices for social media managers
  • Build and implement a registration process that serves the entire campus community

How to Lead in Digital Accessibility

As marketers and content creators, it is our responsibility to provide an experience for all users whether that be platforms such as websites or social media channels. This, however, is not always the case. The world of digital accessibility is vast, unregulated, and inconsistent.

So how do we help the brand we manage become accessible to all? By ensuring that we do our best to advocate and understand all the nuances of digital accessibility. That we immerse ourselves in another user's world and ensure that our content is accessible for all. This session will provide a look at best practices for digital accessibility for marketers when creating content for social media platforms. Plus, it will provide resources for how to continue your educational journey beyond this session.

Key takeaways:

  • Understand what the key elements/definitions of digital accessibility are when creating content on social media platforms.
  • The best practices of how to utilize digital accessibility features.
  • How to teach your team and advocate for change within your organization.

Content Matters: Transforming Social Media Engagement into Tangible Content

This presentation will focus on ways Bob has taken elements of the Harvard Business School Office of Alumni Relations social media (like tweets and Instagram polls) and developed them into shareable content -- most notably in the form of videos. 

During his session, the audience will find ways to think differently about social media content and how--even if you're a one-person team like him--you can create engaging content around episodic social media events. 

His presentation will focus on basic tools one can use (e.g., Wakelet) to more advanced means (e.g., Adobe Premiere).

If you're a social media, marketing, or content professional that manages any of your university's social media channels, this event is your chance to meet and talk shop with your HESM community.

Certificates of completion will be distributed upon request following the conclusion of the event. 

Learn from higher education professionals from across the country who will share the proven social media strategies they use to grow their online communities!

FEATURED HIGHER EDUCATION SESSIONS:

Guidelines for Vetting and Setting up New Campus Social Accounts

Maintaining a unified university presence across social media can be a challenge, especially for schools with a decentralized communications structure.

A review of UC Santa Barbara-affiliated accounts across the major social media platforms identified the need for a streamlined approach to establishing new profiles. In response, the Office of Public Affairs & Communications implemented a registration process for new and existing accounts, a corresponding social directory, and a foundation of guidelines, best practices and security protocols to serve as a resource to campus communicators.

Attendees will leave this session feeling confident in their ability to:

  • Collaborate with campus partners on developing new protocols
  • Establish guidelines and best practices for social media managers
  • Build and implement a registration process that serves the entire campus community

How to Lead in Digital Accessibility

As marketers and content creators, it is our responsibility to provide an experience for all users whether that be platforms such as websites or social media channels. This, however, is not always the case. The world of digital accessibility is vast, unregulated, and inconsistent.

So how do we help the brand we manage become accessible to all? By ensuring that we do our best to advocate and understand all the nuances of digital accessibility. That we immerse ourselves in another user's world and ensure that our content is accessible for all. This session will provide a look at best practices for digital accessibility for marketers when creating content for social media platforms. Plus, it will provide resources for how to continue your educational journey beyond this session.

Key takeaways:

  • Understand what the key elements/definitions of digital accessibility are when creating content on social media platforms.
  • The best practices of how to utilize digital accessibility features.
  • How to teach your team and advocate for change within your organization.

Content Matters: Transforming Social Media Engagement into Tangible Content

This presentation will focus on ways Bob has taken elements of the Harvard Business School Office of Alumni Relations social media (like tweets and Instagram polls) and developed them into shareable content -- most notably in the form of videos. 

During his session, the audience will find ways to think differently about social media content and how--even if you're a one-person team like him--you can create engaging content around episodic social media events. 

His presentation will focus on basic tools one can use (e.g., Wakelet) to more advanced means (e.g., Adobe Premiere).

If you're a social media, marketing, or content professional that manages any of your university's social media channels, this event is your chance to meet and talk shop with your HESM community.

Certificates of completion will be distributed upon request following the conclusion of the event. 

Ann Adelsberger

Digital Media Producer and Videographer
MIT Medical

Bibi Brown

Director of Marketing for Growth
Hustle

Bob Musinski

Senior Vice President of PR, Social Media and Content Marketing
CBD Marketing

Brandy Kift

Director of Marketing Strategy
Bucknell University

Caitlyn Richtman

Social Media Specialist
University of Georgia

Celia French

Vice President, Program Marketing Strategy
Herzing University

Chandel Charles

Social Media Consultant
The Ohio State University College of Medicine

Chantell Cosner

Marketing & Brand Manager
Gonzaga University

Codi Dantu-Johnson

Social Media Specialist
UC San Diego

Elizabeth R. Hornsby, Ph.D.

Assistant Professor and Graduate Coordinator, Department of Communication and Media Studies
Southeastern Louisiana University

Hillary Smith

Social Media Strategist, University Relations
Clemson University

Jamila Walker

University Social Media Manager
Old Dominion University

Jason Boucher

Social Media Director
University of New Hampshire

Jennie Moore Marshall

Director of Marketing
Regis College

Jon Hinderliter

Director of Marketing and Communications
University College at Washington University in St. Louis

Josef Bookert

Digital and Social Media Strategist
Yale Medicine

Josh McDaniel

Director of Marketing & Branding
Northwestern State University of Louisiana

Julia Fedor

Director, Social Media and Advertising, United Airlines

Katie Falcone

Content Marketing Manager
UC Santa Barbara

Kelsey Murray

Global Head of Social Media, Nasdaq

Krista Berend

Director of Social Media
Texas A&M University

Leah Mallett

Associate Director of Digital & Social Media
Bucknell University

Maria DeCabooter

Assistant Director, NAU Social Media
Northern Arizona University

Matt Diteljan

CEO, Co-Founder, Glacier

Michael Benning

Social Media Director
University of Iowa

Robert Bochnak

Social Media Strategist
Harvard Business School Office of Alumni Relations

Ryan Lytle

Director of Social Media, Adobe

Sarah Glaswand

Director, Global SME Corporate Leadership, Mastercard

Stephanie Swindle Thomas

Director of Social Media and Visual Assets, College of Arts and Architecture
Penn State

Sydney Jones-Wright

Assistant Director of Social Media and Communications
Jacksonville State University

Tomika DePriest

Senior Director, Communications and Marketing
Emory University Campus Life

Upasna Kakroo

Vice President Marketing, Communications, and Digital
Alumni Association of the University of Michigan

Victoria Mendoza

Director of Social Media
University of Southern California

Webb Lewis

Assistant Director, Marketing and Brand Strategy/Social Media
The University of Mississippi

Ann Adelsberger

Digital Media Producer and Videographer
MIT Medical

Bibi Brown

Director of Marketing for Growth
Hustle

Bob Musinski

Senior Vice President of PR, Social Media and Content Marketing
CBD Marketing

Brandy Kift

Director of Marketing Strategy
Bucknell University

Caitlyn Richtman

Social Media Specialist
University of Georgia

Celia French

Vice President, Program Marketing Strategy
Herzing University

Chandel Charles

Social Media Consultant
The Ohio State University College of Medicine

Chantell Cosner

Marketing & Brand Manager
Gonzaga University

Codi Dantu-Johnson

Social Media Specialist
UC San Diego

Elizabeth R. Hornsby, Ph.D.

Assistant Professor and Graduate Coordinator, Department of Communication and Media Studies
Southeastern Louisiana University

Hillary Smith

Social Media Strategist, University Relations
Clemson University

Jamila Walker

University Social Media Manager
Old Dominion University

Jason Boucher

Social Media Director
University of New Hampshire

Jennie Moore Marshall

Director of Marketing
Regis College

Jon Hinderliter

Director of Marketing and Communications
University College at Washington University in St. Louis

Josef Bookert

Digital and Social Media Strategist
Yale Medicine

Josh McDaniel

Director of Marketing & Branding
Northwestern State University of Louisiana

Julia Fedor

Director, Social Media and Advertising, United Airlines

Katie Falcone

Content Marketing Manager
UC Santa Barbara

Kelsey Murray

Global Head of Social Media, Nasdaq

Krista Berend

Director of Social Media
Texas A&M University

Leah Mallett

Associate Director of Digital & Social Media
Bucknell University

Maria DeCabooter

Assistant Director, NAU Social Media
Northern Arizona University

Matt Diteljan

CEO, Co-Founder, Glacier

Michael Benning

Social Media Director
University of Iowa

Robert Bochnak

Social Media Strategist
Harvard Business School Office of Alumni Relations

Ryan Lytle

Director of Social Media, Adobe

Sarah Glaswand

Director, Global SME Corporate Leadership, Mastercard

Stephanie Swindle Thomas

Director of Social Media and Visual Assets, College of Arts and Architecture
Penn State

Sydney Jones-Wright

Assistant Director of Social Media and Communications
Jacksonville State University

Tomika DePriest

Senior Director, Communications and Marketing
Emory University Campus Life

Upasna Kakroo

Vice President Marketing, Communications, and Digital
Alumni Association of the University of Michigan

Victoria Mendoza

Director of Social Media
University of Southern California

Webb Lewis

Assistant Director, Marketing and Brand Strategy/Social Media
The University of Mississippi

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GSMI

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GSMI

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