The 4th Asia Future FMCG Innovation Summit and Festival 2023

We are excited to bring the 4th Asia Future FMCG Innovation Summit and Festival (Future FMCG 2023) back to Guangzhou, China. We sincerely welcome you to attend and join our Future FMCG community! The theme this year, “Returning to the Essence of Business and Rebuilding Brand Resilience” compels us to look into the future of our fifield, expand our perspectives, examine emerging trends, and rethink current practices. The Future FMCG Innovation Festival will be held in conjunction with the Summit. 

 

CDMC Retail Research Institute (CRRI) is the research-based new media platform of CDMC Group with a keen perspective and forward-looking view. It is dedicated to providing case studies, in-depth insights and industry analysis to ambitious and proactive consumer goods industry executives through summits, reports, closed-door meetings, webinars,interviews, etc., in order to build a professional community ecosystem, and promote the healthy and sustainable development of the industry.This year, we will pay more attention to the long-term value and sustainability of the brands. As an industry enabler, we will bring together more than 600 elite leaders and young blood in the FMCG sector who are truly consumer-centric, to discuss their visionary views and study the way to long-term development from both the perspectives of Chinese and global market, aiming to help brands make decisions better, faster, and closer to the consumer. 

 

Digital innovation, real-time and personalized needs, ever-expanding touchpoints, diversifified channels and an increased focus on sustainable and healthy habits have been just 

some of the biggest inflfluences on the consumer goods market in recent years. As the industry returns to the essence of business, we fifirmly believe that only by embracing the changes, optimizing the product strategies and brand awareness, establishing brand attitude and value proposition, and actively innovating and self-iterating can we build brand resilience and move towards long-termism. 

 

 

Future FMCG 2023 focuses on the development trends and latest trends of FMCG industry in China and even Asia, gathering more than 600 representatives from foreign/local FMCG brands, supermarket chains, e-commerce, platforms, associations, technology companies, consulting companies, investment institutions and other institutions to talk about forward-looking views and explore the long-term development of the new consumption era.  Help brand enterprises gain insight into the industry, break through the bottleneck of growth, and promote the healthy cycle and prosperity of market business forms. 

 

l Future FMCG Agenda 2023 Framework

- Group discussion and demonstration

It’s only available for CIO/ IT Director and Head of Digital from FMCG brands. Contact us to reserve your seat.
Cocktail Dinner (Invited Guests Only)

DAY ONE July 13

A.M.
Opening Forum: Returning to the Essence of Business and Rebuilding Brand Resilience

Macro environment and trends, brand strategy, efficiency, cost and organization, long-termism, digitalisation, sustainability

CFO LEADERSHIP ROUNDTABLE: How to Achieve Business Resilience and Manage Corporate Growth in Uncertain Times?

P.M.
Main Forum 1: Insights | Brands and Users

Consumer insights, product positioning and innovation, customer journey, data assets, membership operation, user co-creation, interaction and experience

 

PANEL DISCUSSION: Under the Diverse Consumption Scenarios, How Can Brands Innovate Product Thinking and Craft Differentiated Value?

Future FMCG Brand Night Gala Dinner

·Future FMCG Innovative Products of the Year 2023 Awards Ceremony

·Innovator of the Year Awards Ceremony

DAY TWO July 14

A.M.
Sub-Forum 1: Playbook | The Digital Changer 

New consumers, digital and intelligent transformation, digital operation, omni-channel management, smart supply chain, technology innovation

 

PANEL DISCUSSION: How Can Brands Optimize Their Supply Chains and Achieve Speed and Flexibility in an Omni-channel Model?

Sub-Forum 2: Navigator | The Next Marketing Revolution

Brand building, content marketing, public/private domain, digital marketing, brand & performance synergy, Business process reengineering, social commerce, Metaverse

 

PANEL DISCUSSION: How to Realize Data-Driven Marketing – From Strategy to Implementation

P.M.
Main Forum 2: Exploration | New Growth Game

Overseas expansion, channel model, O2O, DTC, live-streaming, community group-buying, lower-tier market

PANEL DISCUSSION: How to Localize Marketing Strategies for Brands Going Global from "Product Export" to "Brand Export"? 

l 2023 Future FMCG Innovation Festival

The 2023 Future FMCG Innovation Festival was held in conjunction with the summit, which focuses on business transformation, frontier technology and innovative practices in the FMCG sector, with the aim of providing an international, high-end, professional platform for industry trailblazers to learn, communicate and showcase. 

 

 

 

As the highlight of Future FMCG Innovation Festival, Future FMCG Innovative Products of the Year TOP List, initiated by CDMC Retail Research Institute (CRRI), supported by Tmall Innovation Center (TMIC), aims to recognize companies with outstanding performance and innovative drive in the past year, honour innovative products that are truly consumer-centric, with both sheer strength and humanistic care, set a new benchmark for industry development, stimulate the innovation potential of the industry, and create an exclusive showcase and communication platform for innovators.

 

The Innovative Products of the Year List is divided into three sub-lists: Future Beauty Top 30, F&B Trends Top 30 and Alcohol Drinks Top 30. Please fifind the details as below. 

Future Beauty TOP 30 :For products of cosmetics, personal/home care, beauty equipment and other brands that is launched from May 2022 to April 2023.

 

F&B Trends TOP 30 :For products of food, beverages, flflavouring and seasoning, and other 

brands that is launched from May 2022 to April 2023.

Alcohol Drinks TOP 30:For products of white wine, beer, spirits, low-alcohol drinks and other 

brands that is launched from May 2022 to April 2023.

 

 

1) 40% Market Performance: Diagnostic assessment based on the Tmall Innovation Center (TMIC & T-stage) New Product Power Model. 

2) 40% Expert Review: Innovation Index (the judges will assess whether the product is innovative in terms of its market positioning, target users, level of differentiation, application of new technologies, and whether it has unique features and meets the practical or emotional needs of users). 

3) 20% Public Review: Public voting on the Internet (based on innovation, uniqueness and consumer experience of the product). 

Welcome more truly consumer-centered innovative product cases with core strength and humanistic care to apply! 

 

 

Future FMCG Innovator of the Year Awards recognize and reward excellence and innovation of individuals, teams and enterprises within the FMCG industry. It sets a new benchmark for industry development, provides successful cases for technological innovation, and leads new opportunities for business cooperation. Future FMCG Innovator of the Year Awards Ceremony will be held on July 13.

 

For Brands
Most Valuable Brand of the Year/Outstanding Brand Innovation of the Year/ Breakthrough Innovation Product of the Year/ Digital Innovation Leadership Award of the Year/Outstanding Influential Brand of the Year/ Innovative Marketing Pioneer of the Year/ Consumer Experience Excellence of the Year/ Innovative Brand Incubation Contributor of the Year/ Sustainable Brand of the Year/ Outstanding Consumer Reputation of the Year/ CPG Brand Power of the Year Award/ Omni-channel Innovation Brand of the Year/ Fastest Growing Brand of the Year/ New Consumer Brand of the Year Award/ Brand Building Excellence of the Year
For Service Providers
Outstanding Digital Marketing Solution of the Year/ Innovative MarTech Product of the Year/ Intelligent Integrated Marketing Excellence of the Year/ Outstanding AI Solution of the Year/ Outstanding Omni-channel Solution of the Year/ Excellent User Operation Platform of the Year/Content Marketing Excellence of the Year Award/ Outstanding Data Intelligence Service Provider of the Year/ Outstanding Brand Marketing Partner of the Year/ Outstanding Supply Chain Solution of the Year/ Supply Chain Digital Intelligence Innovation Leadership Award of the Year/ Big Data Innovation Application of the Year/ Innovative Visual Design of the Year/ Outstanding Social Marketing Platform of the Year/Outstanding Informationization Service Provider of the Year Award
For Individuals
Most Influential New Consumption Leaders of the Year- Founder or co-founder of a new consumer brand- The brand is growing steadily from 2022 to 2023- Actively conveying brand proposition and value, fulfilling social responsibilities, and leading the healthy and sustainable development of the industry 

 

The organizing committee is looking forward to meeting you in Guangzhou!

 

 

Established in 2004, CDMC Group was originally born out of the integration of an international business exchange team under a central government think tank and a Singaporean international conference company, and is one of the earliest international conference organisations in China and the only technology-based and research-based international conference organisation listed on the New Third Board in China. Over the past decade or so, in China/Singapore/Malaysia/Brazil/USA/- Japan and other countries and regions, CDMC Group has organised over 500 large-scale international industry conferences and small-scale closed-door meetings or seminars, participated in or led the preparation of several industry alliances, organised more than 100 domestic and international study tours/training, planned and authored several industry development blue books and research reports, and Involved in industrial planning/industrial positioning feasibility studies and investment promotion consultancy for several cities/industrial parks in China.

 

CDMC Retail Research Institute (CRRI) is the research-oriented new media platform of CDMC Group, dedicated to providing in-depth analysis and reports on the retail/consumer goods industry. The research fifields of CRRI cover important topics such as consumer insights, omni-channel retail, digital transformation, retail technology, brand innovation, digital marketing, smart supply chain and etc. Moreover, CRRI has successfully incubated branded events such as CORS, RetailTech, NextRetail, Future FMCG and CX Innovation. Currently, CRRI has gathered 6,000+ retail and consumer goods companies and 50+ industry associations, and has accumulated contacts from government associations, domestic and international brands, retailers, e-commerce platforms, technology companies, investment institutions and media. We are committed to providing case sharing, in-depth insights and industry analysis for managers of retail and consumer goods companies through a keen perspective and forward-looking perspective, building a professional community ecosystem, and promoting the healthy and sustainable development of the industry. 

 

For more information:

Rita WANG

Tel: 18016071035

Email: ritaw@cdmc.org.cn