Accelerate Growth, Captivate Customers In-Store & Online, Leverage AI-Driven Experiences & Outshine The Competition With Dynamic & Lucrative Brand, Product & Marketing Strategies. Monetise Game-Changing Beauty Trends For High-Impact Campaigns & Profitable Product Innovations​. 

Get ready to redefine your beauty brand’s trajectory at Europe’s most influential, insight-packed conference and networking experience. Now in its 13th iconic year, The Beauty Trends & Innovations Conference returns - bolder, brighter, and more business-critical than ever before. 

We’re bringing together 40+ industry powerhouses, brand disruptors and retail pioneers from the most respected and fastest-growing beauty names in the world:

L’Oréal. Avon. M&S. Harvey Nichols. Amazon. NEOM. KAO. Medik8. Zalando. BYBI. Dr PawPaw. Elemis. Unilever. SLG. Pai. Trinny London. Wella. Nuriss - And more! 

This is your exclusive opportunity to tap into: 

  1. Visionary brand and marketing strategies that set your products apart in saturated markets
  2. Customer-first thinking across every digital and physical touchpoint
  3. AI-powered personalisation and retail innovation that drives loyalty and spend
  4. Trend-led product development and sustainability that actually converts
  5. Authentic storytelling that deepens emotional connection and fuels community growth

>> View the full agenda here  

New for 2025: AI, Retailer Insights & Fragrance Frontiers

This year’s event introduces AI-Driven Personalization Masterclasses, equipping brands to turn data into hyper-targeted customer loyalty. A brand-new Retailer Strategy Roundtable features leaders from Primark, Sainsbury’s, and Space NK sharing shelf-ready tactics for 2026. Plus, dive into the Future of Fine Fragrance - a dedicated session on scent-led consumer engagement.

Expect real-world success stories, game-changing insights, and commercially actionable takeaways that spark measurable impact - immediately.

💡 Why This Conference Is Unmissable:
 
  • High-Impact. Zero Fluff: One power-packed day, no time wasted, every session curated to deliver ROI
  • Network with decision-makers, not gatekeepers: Join a senior, curated guestlist of beauty’s top minds
  • Leave with a toolkit, not just a to-do list: Walk away with proven strategies you can implement the next day

Meet The Movers, Makers & Magic-Creators

From CMOs and Heads of Beauty to Founders and Innovation Directors, your speakers aren’t theorists—they’re in the trenches, building what’s next. (And they’re ready to show you how.)
 
  • James Mugford - Head of Beauty, Marks & Spencer
  • Ahmed Khodr - Head of Microbiology Innovation Labs, L'Oréal 
  • Christina Habib - Chief Insights Officer, Unilever
  • Lucy Beresford - Managing Director, SLG Brands
  • Natalie Deacon - Executive Director, Purpose & Sustainability, AVON
  • Vanessa Barretieri - Commercial Director, Elemis
  • Rose Abbott - Head of Brand, MUA Cosmetics, FB Beauty
  • Lauren Myers - Chief Marketing Officer, Grown Alchemist
  • Alice Menichelli - Head of Strategic Partnerships, Amazon Premium Beauty

(And yes, there are plenty more behind the velvet curtain.) 

>> View the full agenda here  

🔒 Secure Your Seat Today
Join Europe’s most influential beauty leaders for the #1 event to future-proof your 2026 strategy.

First 50 Tickets: £399 (Save 30%) | Standard Rate: £599*
🎫 Ticket information

For sponsorship, speaking, or exhibition inquiries:
📞 +44 (0)20 3479 2299 | 📧 info@beautytrendsconference.com

Media Inquiries:
Callin Brett Klopper | callin@beautytrendsconference.com

About Beauty Trends & Innovations Conference:
Europe’s leading forum for senior beauty executives since 2012, delivering actionable strategies, ready-to-go insights, and transformative networking. Learn more at www.beautytrendsconference.com.