In today's exceedingly competitive landscape, it is crucial for owners and operators in the health & fitness sector to actively seek and seize innovation, trends and opportunities in the market today and the years to come. The fitness industry has seen tremendous growth in the last decade. In order to continue this upward mobility, all stakeholders must be prepared to open new markets and further develop existing ones. Providing a platform on which the industry can achieve its goals, FIBO—the world’s largest health & fitness tradeshow—is coming to the USA. Opening the show is the first-ever American Health & Fitness Forum, taking place December 5-6. This high-caliber congress and networking event invites managers from the health & fitness sector to learn from and interact with global thinkers and leaders on both the supplier and operator sides.