Converging Marketing & Technology for a Winning Future

The MarTech Summit series aims to bring together the best minds in marketing technology from a range of industries.

The first stop of our global and international journey is London on 18-19 November 2021. A city filled with traditions and innovation, expect a matching agenda designed to reflect the latest trends and pain points modern marketers experience.

As one of the most connected cities in the world, a whole host of international speakers with a wealth of experience will be in attendance, making it a truly invaluable learning experience for all.

Although we have 4 general themes, each summit agenda is entirely different from one another, both in sessions and speakers. You can expect the agenda to cover the below, please click View Summit Agenda to have more details.

★  Data-Driven Marketing

1. Data-Driven e-Commerce Strategy
2. Customer Data Optimisation
3. Data Contextualisation
4. Measuring Marketing ROI
5. Account-Based Marketing
6. CDP in a Cookieless World
7. SEO Excellence
8. Data Loss Prevention

★ Customer Experience & Engagement

1. Chatbots & AI Drive Engagement
2. Customer Centric Strategy
3. Loyalty & Retention
4. Omni-Channel Marketing
5. Digital Experiences
6. Digital Storytelling
7. O2O Marketing Innovation
8. Persona research

★ Emerging Marketing Technologies

1. Location-Based Experience
2. Influencer marketing tools
3. Marketing Automation
4. AR/VR
5. Programmatic Media
6. Impact of 5G, AI & IoT
7. Capitalise on Disruptive Technologies
8. Leveraging Multi-Types of Content

★ Digital Transformation

1. The Role of Marketing Leaders
2. New Partnerships
3. Digital Workplace & Cybersecurity
4. ML & AI in Marketing
5. Digital Sustainability
6. GDRP Transforming Marketing
7. The Impact of Data Mining/Mapping 
8. The Power of APIs


WHAT'S DIFFERENT?

☆  80:20 RATIO INDUSTRY PARTICIPANTS

Guaranteed 80:20 ratio of end-user participants gives you the perfectly balanced crowd to learn from & network with.

☆  HAVE YOUR SAY WITH AUDIENCE VOICE

An interactive session where the roles are reversed and our audience members share some insights, best tips, pain points and more for a two-ways communication.

☆  NETWORKING

Breaks throughout the 2 days and an evening drinks reception, maximising your networking experience

 ☆ LIMITED SOLUTION PROVIDER SLOTS

Less than 20% of the speaking slots are offered to TOP services providers to give cutting edge insights & solutions.

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