The Virtual MarTech Exchange Summit

Virtual Conference / Summit
Big Data & Analytics Marketing & Advertising

Date: 08 to 09 Dec '21
Time: 12:25pm to 4:50pm (GMT+08:00) Kuala Lumpur, Singapore
Price: Free

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MarTech Rewind to Fuel New Horizons


Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together.
We will be discussing the MarTech pain-points and where the future holds for a re-emergence post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future ready are we?
Join us at the event, where we will cover digital revolution and MarTech innovation through topics of AI and data, digital content personalisation, customer experience design and strategy, digital transformation and engagement.

#VirtualMarTech

DAY ONE HIGHLIGHTS

Fireside Chat | [Hyper-personalisation] How We Utilised Customer Data for Rigorous Persona Research and Hyperpersonalisation of the Content

  • How to create customer persona segments
  • How to hyperpersonalise content at scale using data

Fireside Chat | [Gamification] Creating World-Class Digital Customer Experiences with Gamification

  • What factors obstruct integrating gamification into your marketing?
  • What makes a gamified experience worth remembering?

Fireside Chat | [Digital Engagement] Revitalising Your Brand and Engagement in 2022

  • Share the benefits of video marketing - exactly how much R can you expect out of your I?
  • Dispel myths around video content creation, and share tips on how organisations can make the leap with video
  • Address how best to market using video - to market the content or the platform?

Keynote Presentation | [Cloud] Shifting to Cloud Marketing for Integrated Digital Experiences

  • The benefits of cloud technology to help scale and increase velocity of marketing strategies
  • The challenges of moving content and data onto Cloud platform
  • How reliable cloud technology is to deliver digital experience for customers

Fireside Chat | [CDP] How We Utilised Customer Data Platforms to Engage Our Customers and Align Internal Teams

  • How to increase data health and create a single source of truth to align internal teams
  • What is the role of CDP in engaging customer and streamlining customer journey
  • How to leverage customer data and MarTech to create synergies for better marketing strategies across internal teams

Fireside Chat | [Cross-channel Marketing] How we Engaged with Customers and Boosted Revenue from Effective Cross-channel Marketing

  • Creating marketing strategies that prioritise personalisation and human touch points 
  • Designing omni-channel customer journeys that are seamless O2O 

Panel Discussion | [Sales Enablement] How to Align Internal & External Stakeholders to Unlock Your Full Sales Potential

  • How do you meet the needs of multiple stakeholders with different expectations?
  • How technology & people may help aligning stakeholders and enabling sales

Lightning Talk | [AI & Chatbot] How AI-powered MarTech Help Boost Sales and Revenue

  • What aspects of autonomy would AI-powered tools bring to businesses in designing marketing strategies?
  • The reliability of AI and how we maintain the human touch


DAY TWO HIGHLIGHTS


Fireside Chat | [Storytelling] Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement in 2022

  • How to storify a brand message
  • What makes a story great and authentic?
  • How stories can be more engaging and eventually memorable in the era of shortening attention spans

Fireside Chat | [1st Party Data] Preparation for the Cookieless World 

  • How to get your MarTech Stack ready for the absence of the 3rd party cookies
  • What are the non-traditional ways of generating data at scale?
  • How personalisation would be affected by cookie apocalypse and what brands can do today to stay ahead and overcome it

Keynote Presentation | [Interactive Content] Enter the World of Live Streaming

  • Connect with your customers in real time with live streaming content
  • Deliver impactful stories through on-line channels live

Fireside Chat | [Partnerships] Marketing & Technology, A Love - Hate Relationship?

  • How to successfully partner with the IT function to optimise your MarTech Stack
  • How to overcome barriers and frictions between Marketing and Technology Teams

Fireside Chat | [UGC] How Did We Amplify User Generated Content (UGC) and Built Engaged Communities with Social Media

  • How Do You Encourage User-Generated Content?
  • Why online communities are growing in importance and what are the best practices?

Fireside Chat | [Emerging Technologies] Capitalising on Cutting-Edge Solutions to Understand the Voice of Customer

  • Peer group research and statistics on the role of video
  • Why video should be at the centre of your digital marketing strategy
  • How you can tell your brand's story with effective video marketing
  • How you can harness actionable data to advance your organisation's growth and engagement strategies

Fireside Chat | [Future Trends] MarTech Stack in 2022: How to Capitalise Disruptive Technologies to Serve the Digital Consumers of Tomorrow

  • How to stay on top of changing customer needs and trends
  • Checklist to differentiate between disruptive technologies and fads for a winning MarTech Stack
  • How to integrate the technology into the heart of your business to natively serve the digital customer of tomorrow

DAY ONE HIGHLIGHTS

Fireside Chat | [Hyper-personalisation] How We Utilised Customer Data for Rigorous Persona Research and Hyperpersonalisation of the Content

  • How to create customer persona segments
  • How to hyperpersonalise content at scale using data

Fireside Chat | [Gamification] Creating World-Class Digital Customer Experiences with Gamification

  • What factors obstruct integrating gamification into your marketing?
  • What makes a gamified experience worth remembering?

Fireside Chat | [Digital Engagement] Revitalising Your Brand and Engagement in 2022

  • Share the benefits of video marketing - exactly how much R can you expect out of your I?
  • Dispel myths around video content creation, and share tips on how organisations can make the leap with video
  • Address how best to market using video - to market the content or the platform?

Keynote Presentation | [Cloud] Shifting to Cloud Marketing for Integrated Digital Experiences

  • The benefits of cloud technology to help scale and increase velocity of marketing strategies
  • The challenges of moving content and data onto Cloud platform
  • How reliable cloud technology is to deliver digital experience for customers

Fireside Chat | [CDP] How We Utilised Customer Data Platforms to Engage Our Customers and Align Internal Teams

  • How to increase data health and create a single source of truth to align internal teams
  • What is the role of CDP in engaging customer and streamlining customer journey
  • How to leverage customer data and MarTech to create synergies for better marketing strategies across internal teams

Fireside Chat | [Cross-channel Marketing] How we Engaged with Customers and Boosted Revenue from Effective Cross-channel Marketing

  • Creating marketing strategies that prioritise personalisation and human touch points 
  • Designing omni-channel customer journeys that are seamless O2O 

Panel Discussion | [Sales Enablement] How to Align Internal & External Stakeholders to Unlock Your Full Sales Potential

  • How do you meet the needs of multiple stakeholders with different expectations?
  • How technology & people may help aligning stakeholders and enabling sales

Lightning Talk | [AI & Chatbot] How AI-powered MarTech Help Boost Sales and Revenue

  • What aspects of autonomy would AI-powered tools bring to businesses in designing marketing strategies?
  • The reliability of AI and how we maintain the human touch


DAY TWO HIGHLIGHTS


Fireside Chat | [Storytelling] Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement in 2022

  • How to storify a brand message
  • What makes a story great and authentic?
  • How stories can be more engaging and eventually memorable in the era of shortening attention spans

Fireside Chat | [1st Party Data] Preparation for the Cookieless World 

  • How to get your MarTech Stack ready for the absence of the 3rd party cookies
  • What are the non-traditional ways of generating data at scale?
  • How personalisation would be affected by cookie apocalypse and what brands can do today to stay ahead and overcome it

Keynote Presentation | [Interactive Content] Enter the World of Live Streaming

  • Connect with your customers in real time with live streaming content
  • Deliver impactful stories through on-line channels live

Fireside Chat | [Partnerships] Marketing & Technology, A Love - Hate Relationship?

  • How to successfully partner with the IT function to optimise your MarTech Stack
  • How to overcome barriers and frictions between Marketing and Technology Teams

Fireside Chat | [UGC] How Did We Amplify User Generated Content (UGC) and Built Engaged Communities with Social Media

  • How Do You Encourage User-Generated Content?
  • Why online communities are growing in importance and what are the best practices?

Fireside Chat | [Emerging Technologies] Capitalising on Cutting-Edge Solutions to Understand the Voice of Customer

  • Peer group research and statistics on the role of video
  • Why video should be at the centre of your digital marketing strategy
  • How you can tell your brand's story with effective video marketing
  • How you can harness actionable data to advance your organisation's growth and engagement strategies

Fireside Chat | [Future Trends] MarTech Stack in 2022: How to Capitalise Disruptive Technologies to Serve the Digital Consumers of Tomorrow

  • How to stay on top of changing customer needs and trends
  • Checklist to differentiate between disruptive technologies and fads for a winning MarTech Stack
  • How to integrate the technology into the heart of your business to natively serve the digital customer of tomorrow

Amrita Asrani

Global Brand Marketing Director
Reckitt

Borko Kovacevic

Chief Operating & Marketing Officer
Microsoft Singapore

Fahad Najeeb

Head of Data/Martech Platforms & Engineering
Latitude Financial Services

Lucinda Barlow

Senior Director of Marketing, APAC
Uber

Rajiv Dingra

Founder & CEO
RD&X Network

Samit Malkani

Head of Brand & Creative Marketing, SEA & India
Google

Siddhant Raizada

Head of Global Marketing
Kristal.AI

Steve Ford

Vice President of Sales, APAC
Twitch

Vikas Virjania

Head of IT, Digital Strategy & Innovation
BMW Group AU & NZ

Zeeshan Muhammad Khan

Head of Marketing
LEGOLAND Malaysia Resort

Amrita Asrani

Global Brand Marketing Director
Reckitt

Borko Kovacevic

Chief Operating & Marketing Officer
Microsoft Singapore

Fahad Najeeb

Head of Data/Martech Platforms & Engineering
Latitude Financial Services

Lucinda Barlow

Senior Director of Marketing, APAC
Uber

Rajiv Dingra

Founder & CEO
RD&X Network

Samit Malkani

Head of Brand & Creative Marketing, SEA & India
Google

Siddhant Raizada

Head of Global Marketing
Kristal.AI

Steve Ford

Vice President of Sales, APAC
Twitch

Vikas Virjania

Head of IT, Digital Strategy & Innovation
BMW Group AU & NZ

Zeeshan Muhammad Khan

Head of Marketing
LEGOLAND Malaysia Resort

Stay Updated

Organizer

BEETc.

Stay Updated

Organizer

BEETc.

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