DAY ONE HIGHLIGHTS
Fireside Chat | [Hyper-personalisation] How We Utilised Customer Data for Rigorous Persona Research and Hyperpersonalisation of the Content
- How to create customer persona segments
- How to hyperpersonalise content at scale using data
Fireside Chat | [Gamification] Creating World-Class Digital Customer Experiences with Gamification
- What factors obstruct integrating gamification into your marketing?
- What makes a gamified experience worth remembering?
Fireside Chat | [Digital Engagement] Revitalising Your Brand and Engagement in 2022
- Share the benefits of video marketing - exactly how much R can you expect out of your I?
- Dispel myths around video content creation, and share tips on how organisations can make the leap with video
- Address how best to market using video - to market the content or the platform?
Keynote Presentation | [Cloud] Shifting to Cloud Marketing for Integrated Digital Experiences
- The benefits of cloud technology to help scale and increase velocity of marketing strategies
- The challenges of moving content and data onto Cloud platform
- How reliable cloud technology is to deliver digital experience for customers
Fireside Chat | [CDP] How We Utilised Customer Data Platforms to Engage Our Customers and Align Internal Teams
- How to increase data health and create a single source of truth to align internal teams
- What is the role of CDP in engaging customer and streamlining customer journey
- How to leverage customer data and MarTech to create synergies for better marketing strategies across internal teams
Fireside Chat | [Cross-channel Marketing] How we Engaged with Customers and Boosted Revenue from Effective Cross-channel Marketing
- Creating marketing strategies that prioritise personalisation and human touch points
- Designing omni-channel customer journeys that are seamless O2O
Panel Discussion | [Sales Enablement] How to Align Internal & External Stakeholders to Unlock Your Full Sales Potential
- How do you meet the needs of multiple stakeholders with different expectations?
- How technology & people may help aligning stakeholders and enabling sales
Lightning Talk | [AI & Chatbot] How AI-powered MarTech Help Boost Sales and Revenue
- What aspects of autonomy would AI-powered tools bring to businesses in designing marketing strategies?
- The reliability of AI and how we maintain the human touch
DAY TWO HIGHLIGHTS
Fireside Chat | [Storytelling] Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement in 2022
- How to storify a brand message
- What makes a story great and authentic?
- How stories can be more engaging and eventually memorable in the era of shortening attention spans
Fireside Chat | [1st Party Data] Preparation for the Cookieless World
- How to get your MarTech Stack ready for the absence of the 3rd party cookies
- What are the non-traditional ways of generating data at scale?
- How personalisation would be affected by cookie apocalypse and what brands can do today to stay ahead and overcome it
Keynote Presentation | [Interactive Content] Enter the World of Live Streaming
- Connect with your customers in real time with live streaming content
- Deliver impactful stories through on-line channels live
Fireside Chat | [Partnerships] Marketing & Technology, A Love - Hate Relationship?
- How to successfully partner with the IT function to optimise your MarTech Stack
- How to overcome barriers and frictions between Marketing and Technology Teams
Fireside Chat | [UGC] How Did We Amplify User Generated Content (UGC) and Built Engaged Communities with Social Media
- How Do You Encourage User-Generated Content?
- Why online communities are growing in importance and what are the best practices?
Fireside Chat | [Emerging Technologies] Capitalising on Cutting-Edge Solutions to Understand the Voice of Customer
- Peer group research and statistics on the role of video
- Why video should be at the centre of your digital marketing strategy
- How you can tell your brand's story with effective video marketing
- How you can harness actionable data to advance your organisation's growth and engagement strategies
Fireside Chat | [Future Trends] MarTech Stack in 2022: How to Capitalise Disruptive Technologies to Serve the Digital Consumers of Tomorrow
- How to stay on top of changing customer needs and trends
- Checklist to differentiate between disruptive technologies and fads for a winning MarTech Stack
- How to integrate the technology into the heart of your business to natively serve the digital customer of tomorrow
