The Virtual MarTech Summit APAC

Virtual Conference / Summit
E-commerce Big Data & Analytics

Date: 22 to 23 Feb '22
Time: 12:00pm to 4:45pm (GMT+08:00) Kuala Lumpur, Singapore
Price: Free

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Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs. 

As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumer will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion.

This 2-day summit with a focus on B2C & B2B two tracks, will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including Cookieless World, Gamification, Gen Z Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Sales Enablement, Precision Demand Marketing, Digital Acceleration & more.

Follow #VirtualMarTech for regular updates!

DAY ONE - 22 FEB - B2C TRACK

[Cookieless] The Understanding of Customer Journey in a Privacy-First, Cookieless World

  • How to transform tracking and attribution with privacy-driven marketing strategies
  • How to generate meaningful insights and optimise customer experience from customer journey with 1st party data

[Gamification] Enhancing Customer Retention and Loyalty through interactivity and Gamification

  • How to engage customers and motivate them to want to come back
  • The effectiveness of gamified techniques in marketing strategy across channels

[Gen Z / Social Media / Influencer Marketing] Winning the Hearts of Gen Z: Influencer Marketing across Social Media Platforms

  • How to increase brand affinity with influencer engagement on different social media platforms, e.g. Youtube, Facebook, Instagram, TikTok
  • To undertsand the essence of authenticity and creativity from influencer marketing for Gen Z

[Customer Experience / Customer Data] How we Employed Customer Data Platform (CDP) to Optimise Customer Experience

  • How to gain customer insights and scale content automation through the deployment of CDP
  • How CDP has enabled the capturing of customer experience across multiple touch-points

[Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building

  • How UGC helps building customer trust and strength brand/customer relationships
  • The uniqueness of UGC to bosst authenticity and creditity of your content marketing strategies

[Community Marketing] Fostering a Brand Community for Ongoing Customer Engagement and Making Customer-Driven Decisions

  • How to capitalise a devoted community by driving authenticity through customer engagement
  • Possible platform and channels that a brand community can be built upon

[Personalisation / Omni-Channel] Finding the Right Technology: How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI

  • What technologies help to create personalised experience for customers from offline to online
  • How personalised touch imrpoves cusomter experience so as to benefit brand loyalty and drive revenue


DAY TWO - 23 FEB - B2B TRACK

[Growth Marketing & ABM] How we Innovated ABM to Optimise Buyer Experience and Revenue Growth

  • The influence of MarTech in ABM to create complete buying journey for customers
  • How to grow revenuse by adopting customer-first / buyer-centric approach in ABM

[AI & Automation] Successful Tactics in B2B Marketing with the Use of AI & Automation

  • How helpful AI is to identify customer preferences and personalise content in realtime
  • How to increase content relevancy to customer and respect their privacy when using AI tools

[Digital Acceleration] “Innovate or Die”: How Businesses Managed Uncertainty and Maintain Organisational Efficiency

  • The importance of adapting your organisation structure and culture when you innovate amid uncertainties
  • Choosing the right marketing strategy and technology based on data under different contexts

[Customer Data & Analytics] How we Designed Business Operations to Collect and Analyse Customer Data & Insights

  • How to innovate sales and marketing operations to effectively gather account data and understand their behaviours
  • How customer analytics enables busienss to generate productive account interaction and relationship

[Personalisation] How we Leveraged Personalisation in Omni-Channel ABM Strategies and Campaigns

  • How to process data and intelligence to contribute to B2B personalisation of accounts
  • The different stages of ABM campaigns that requires personalisation - acquisition, cross-sell and retention

[Precision Demand Marketing] How We Utilised Data from Demand/Revenue Marketing Strategies to Boost Sales

  • How to evaluate marketing efforts across internal teams, tactics and technologies
  • How MarTech has coverged ABM to generate effective and precise demand marketing

[Customer Centricity] How MarTech Transformed B2B Marketing to Become More Customer-Centric and Enhance Client Experience

  • Gathering Data and Intelligence across funnels without cookies to perform effective analytics
  • How to understand cusomters/buyers in the cookieless and privacy-first era to drive ROI

DAY ONE - 22 FEB - B2C TRACK

[Cookieless] The Understanding of Customer Journey in a Privacy-First, Cookieless World

  • How to transform tracking and attribution with privacy-driven marketing strategies
  • How to generate meaningful insights and optimise customer experience from customer journey with 1st party data

[Gamification] Enhancing Customer Retention and Loyalty through interactivity and Gamification

  • How to engage customers and motivate them to want to come back
  • The effectiveness of gamified techniques in marketing strategy across channels

[Gen Z / Social Media / Influencer Marketing] Winning the Hearts of Gen Z: Influencer Marketing across Social Media Platforms

  • How to increase brand affinity with influencer engagement on different social media platforms, e.g. Youtube, Facebook, Instagram, TikTok
  • To undertsand the essence of authenticity and creativity from influencer marketing for Gen Z

[Customer Experience / Customer Data] How we Employed Customer Data Platform (CDP) to Optimise Customer Experience

  • How to gain customer insights and scale content automation through the deployment of CDP
  • How CDP has enabled the capturing of customer experience across multiple touch-points

[Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building

  • How UGC helps building customer trust and strength brand/customer relationships
  • The uniqueness of UGC to bosst authenticity and creditity of your content marketing strategies

[Community Marketing] Fostering a Brand Community for Ongoing Customer Engagement and Making Customer-Driven Decisions

  • How to capitalise a devoted community by driving authenticity through customer engagement
  • Possible platform and channels that a brand community can be built upon

[Personalisation / Omni-Channel] Finding the Right Technology: How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI

  • What technologies help to create personalised experience for customers from offline to online
  • How personalised touch imrpoves cusomter experience so as to benefit brand loyalty and drive revenue


DAY TWO - 23 FEB - B2B TRACK

[Growth Marketing & ABM] How we Innovated ABM to Optimise Buyer Experience and Revenue Growth

  • The influence of MarTech in ABM to create complete buying journey for customers
  • How to grow revenuse by adopting customer-first / buyer-centric approach in ABM

[AI & Automation] Successful Tactics in B2B Marketing with the Use of AI & Automation

  • How helpful AI is to identify customer preferences and personalise content in realtime
  • How to increase content relevancy to customer and respect their privacy when using AI tools

[Digital Acceleration] “Innovate or Die”: How Businesses Managed Uncertainty and Maintain Organisational Efficiency

  • The importance of adapting your organisation structure and culture when you innovate amid uncertainties
  • Choosing the right marketing strategy and technology based on data under different contexts

[Customer Data & Analytics] How we Designed Business Operations to Collect and Analyse Customer Data & Insights

  • How to innovate sales and marketing operations to effectively gather account data and understand their behaviours
  • How customer analytics enables busienss to generate productive account interaction and relationship

[Personalisation] How we Leveraged Personalisation in Omni-Channel ABM Strategies and Campaigns

  • How to process data and intelligence to contribute to B2B personalisation of accounts
  • The different stages of ABM campaigns that requires personalisation - acquisition, cross-sell and retention

[Precision Demand Marketing] How We Utilised Data from Demand/Revenue Marketing Strategies to Boost Sales

  • How to evaluate marketing efforts across internal teams, tactics and technologies
  • How MarTech has coverged ABM to generate effective and precise demand marketing

[Customer Centricity] How MarTech Transformed B2B Marketing to Become More Customer-Centric and Enhance Client Experience

  • Gathering Data and Intelligence across funnels without cookies to perform effective analytics
  • How to understand cusomters/buyers in the cookieless and privacy-first era to drive ROI

Stay Updated

Organizer

BEETc.

Stay Updated

Organizer

BEETc.

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