📢 DAY ONE - 22 FEB - B2C TRACK
[Cookieless] The Understanding of Customer Journey in a Privacy-First, Cookieless World
– What does it mean a Cookieless World?
– How to build a direct relationship with your audience and collect first-party data
– Strategies for the next generation marketing
[Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building
– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies
[Disruptive Technology] How to Future Proof Your Digital Advertising with MADtech (MarTech + Adtech + Deeptech)
– How to Unify Ad Activation & Reporting Silos; Simplify Ad planning and execution workflows; and Build Real-time Dashboards that connect all the dots
– How to Enable 1st Party data targeting through partners as more; Build Single view of customer; and Enable AI/ML Led Automations to drive data drive results
[Gen Z / Social Media / Influencer Marketing] Winning the Hearts of Gen Z: Influencer Marketing across Social Media Platforms
– How to increase brand affinity with influencer engagement on different social media platforms, e.g. YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z
[Customer Experience / Customer Data] How we Employed Customer Data Platform (CDP) to Optimise Customer Experience
– How to gain customer insights and scale content automation through the deployment of CDP
– How CDP has enabled the capturing of customer experience across multiple touch-points
[Community Marketing] Fostering a Brand Community for Ongoing Customer Engagement and Making Customer-Driven Decisions
– How to capitalise a devoted community by driving authenticity through customer engagement
– Possible platform and channels that a brand community can be built upon
[Gamification] Enhancing Customer Retention and Loyalty through Interactivity and Gamification
– How to engage customers and motivate them to want to come back
– The effectiveness of gamified techniques in marketing strategy across channels
[Personalisation / Omni-Channel] Finding the Right Technology: How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI
– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue
📢 DAY TWO - 23 FEB - B2B TRACK
[Customer Data & Analytics] How we Designed Business Operations to Collect and Analyse Customer Data & Insights
– How to innovate sales and marketing operations to effectively gather account data and understand their behaviours
– How customer analytics enables business to generate productive account interaction and relationship
[Growth Marketing & ABM] How we Innovated ABM to Optimise Buyer Experience and Revenue Growth
– The influence of MarTech in ABM to create complete buying journey for customers
– How to grow revenue by adopting customer-first / buyer-centric approach in ABM
Unveiling the 2022 APAC Webinar Benchmarks Report
Metrics and best practices that define webinar success:
– Best days and times to promote and hold webinars
– Average registrant to attendee conversion
– Most popular engagement tools
– Live vs. on-demand viewing
[Customer Centricity] How MarTech Transformed B2B Marketing to be Customer-Centric and Enhance Client Experience
– Challenges and opportunities in B2B Marketing when implementing MarTech to engage with Customers/Clients
– Strategies that work well to improve client experience and achieve customer centricity throughout their journeys
[Digital Acceleration] Six Ways to Win 350 Million Southeast Asian Digital Consumers
– How to capitalise on a post-pandemic digital boom in the region
– How to maximise brand success and insulate your company from ensuing digital disruptions
[Precision Demand Marketing] How We Utilised Data from Demand/Revenue Marketing Strategies to Boost Sales
– How to evaluate marketing efforts across internal teams, tactics and technologies
– How MarTech has converged ABM to generate effective and precise demand marketing
[Digital Transformation] “Innovate or Die”: How Businesses Managed Uncertainty and Maintain Organisational Efficiency
– The importance of adapting your organisation structure and culture when you innovate amid uncertainties
– Choosing the right marketing strategy and technology based on data under different contexts
