The Virtual MarTech Summit Thailand

Virtual Conference / Summit
Marketing & Advertising Technology

Date: 19 to 20 Oct '21
Time: 11:00am to 4:40pm (GMT+07:00) Bangkok, Hanoi, Jakarta
Price: Free

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สวัสดี THAILAND

Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs. Marketers across the region are all welcomed to this Thailand focused event!
 
We are living through extraordinary times as we simultaneously experience a global pandemic and digital revolution that present both challenges and opportunities. The MarTech industry has undoubtedly undergone transformation with advancements such as AI, Machine Learning, CDP, Automation, and Data Analytics. Yet implementing these emerging technologies in an uncertain climate requires knowledge, flexibility, and strategic intent.
 
Join us at this virtual summit where you’ll learn:

  • What are the relevant technologies, trends & strategies that are benefiting the industry and have a track record of generating revenue?

  • What are the top considerations to keep in mind when introducing new technologies and planning your MarTech roadmap?

  • How are market-leading companies working on key topics like digital transformation, customer experience, personalisation, and brand affinity amid a rapidly-changing environment?

Pre-Summit Workshop |  How to Bridge Content Gap with Data and Power Targeted Content Strategy

Panel Discussion |  New Generation Marketing: Optimum use of Data & Insights in the Age of Digitalisation


  • Effectively gathering and optimising data and insights to pioneer your products and services
  • Routinising data and insights into day-to-day operations with the right approaches and technologies

Panel Discussion |  Data-Driven Content Growth Strategy with an Integrated Approach

  • The synergetic effect of data analytics and growth strategies to enhance business performance
  • The transformation of organisational culture to prepare the integration of big data into day-to-day operations

Panel Discussion | How to Acquire Customers in the Cookie/IDFA-less World

  • Importance of user privacy with the dramatic shift in the world of mobile
  • How to acquire customers to accommodate the privacy changes and drive connected customer experiences

Panel Discussion | Managing Customer Experience with New Technologies

  • Evolving technologies and their impact on consumer behaviour and business strategies to manage Customer Experience
  • The use of new technologies to overcome obstacles created by the current dynamics of Customer Experience

Panel Discussion | Leveraging Multi-Types of Content

  • The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
  • Constructing pertinent content marketing strategies in accordance with different platforms and channels

Panel Discussion | Utilising Social Media to promote Brand Affinity: Partnering with Customers as Brand Influencers

  • The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
  • Curating the right social media platforms to create community stickiness and loyalty

Chairperson Closing | What the Future Holds for All of Us in the Digital World

This event will be delivered in English

Pre-Summit Workshop |  How to Bridge Content Gap with Data and Power Targeted Content Strategy

Panel Discussion |  New Generation Marketing: Optimum use of Data & Insights in the Age of Digitalisation


  • Effectively gathering and optimising data and insights to pioneer your products and services
  • Routinising data and insights into day-to-day operations with the right approaches and technologies

Panel Discussion |  Data-Driven Content Growth Strategy with an Integrated Approach

  • The synergetic effect of data analytics and growth strategies to enhance business performance
  • The transformation of organisational culture to prepare the integration of big data into day-to-day operations

Panel Discussion | How to Acquire Customers in the Cookie/IDFA-less World

  • Importance of user privacy with the dramatic shift in the world of mobile
  • How to acquire customers to accommodate the privacy changes and drive connected customer experiences

Panel Discussion | Managing Customer Experience with New Technologies

  • Evolving technologies and their impact on consumer behaviour and business strategies to manage Customer Experience
  • The use of new technologies to overcome obstacles created by the current dynamics of Customer Experience

Panel Discussion | Leveraging Multi-Types of Content

  • The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
  • Constructing pertinent content marketing strategies in accordance with different platforms and channels

Panel Discussion | Utilising Social Media to promote Brand Affinity: Partnering with Customers as Brand Influencers

  • The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
  • Curating the right social media platforms to create community stickiness and loyalty

Chairperson Closing | What the Future Holds for All of Us in the Digital World

This event will be delivered in English

Amy Sukhavanij

Sales Director
Applier

Biren Balakrishnan

Sales Engineering Manager, Asia
Sitecore

Christopher Keightley

Commercial Sales Director, APAC
Braze

Federico Brandi

Chief Marketing Officer
Roojai

KK Chong

Head of Marketing Communication
Delta Electronics (Thailand) PCL

Mark van der Maas

Director of Sales, SEA
Appsflyer

Rain Parvex

Country Manager
Sitecore

Supaorn Trakarnsiriwanich

Senior Marketing Manager, CRM & Customer Data
YUM Restaurants International (Thailand)

Amy Sukhavanij

Sales Director
Applier

Biren Balakrishnan

Sales Engineering Manager, Asia
Sitecore

Christopher Keightley

Commercial Sales Director, APAC
Braze

Federico Brandi

Chief Marketing Officer
Roojai

KK Chong

Head of Marketing Communication
Delta Electronics (Thailand) PCL

Mark van der Maas

Director of Sales, SEA
Appsflyer

Rain Parvex

Country Manager
Sitecore

Supaorn Trakarnsiriwanich

Senior Marketing Manager, CRM & Customer Data
YUM Restaurants International (Thailand)

Stay Updated

Organizer

BEETc

Stay Updated

Organizer

BEETc

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