REBUILDING INDIA'S TECHNOLOGICAL ECOSYSTEM WITH CX


CX leaders alongside CMOs, CDOs & CXOs are convening virtually to discuss latest strategies, tech trends and opportunities in CX, MarTech & Data Analytics. These innovative leaders will also discuss best practices in defining, planning and documenting an organization-wide approach to prioritize & integrate CX.

"Leaders across the landscape understand that if they want to start posting pre-pandemic numbers, they need to streamline the customer experience as much as possible."
Source: customerthink.com

WHY INDIA?

Customer experience (CX) has become the thing that drives business growth and increases business revenue in 2020.

Customers today expect an excellent brand experience regardless of the channel used. Any business with unique customer service across all channels of communication can significantly improve brand loyalty, customer satisfaction, traffic, sales, and ultimately, business revenue.

As the government’s COVID-19 restrictions ease, Indian consumers are resuming economic activities albeit with caution.

Net spending intent has improved across categories since March.

The vast majority of Indian consumers have tried new shopping behaviors and digital habits during the crisis and report a high intent to continue.

Digital spending in India is on the cusp of a tidal wave, with the total volume of digital transactions expected to surpass $100B.

The introduction of the government’s Digital India initiative hand in hand with the increasing internet penetration over the recent years, resulted in the country’s digital population amounting to approximately 688 million active users.

Affordable smartphones and data packages have propelled digital beyond big cities, empowering both urban and rural users who can now access the internet to achieve their goals and aspirations.


World CX Summit is a thought-leadership-driven, business-focused, global series of events that takes place in strategic locations across the world.

As a part of the world tour, this India edition is virtually gathering pre-qualified CX leaders, Marketers & tech experts under one roof to discuss how the latest technologies and customer insights can be combined to change CX as we know it.

The summit will also host a combination of insightful sessions, keynotes, case studies and panel discussions sure to deliver actionable insights that attendees can apply to their Customer Experience strategies.

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