Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these brands’ vibrant cultures. Unfortunately, culture is often misunderstood and discounted as a touchy-feely, rather than a bottom line, a component of a business. That’s not the case.
As Peter Drucker, the founder of modern management said, “Culture eats strategy for lunch.” Culture is one of the most important business drivers that has to be intentionally set and periodically adjusted to push long-term, sustainable success. It's not good enough just to have an amazing product and a healthy bank balance. The workplace culture can enable a company's success or be the key to its undoing.
What about your company’s culture? Does it inspire and engage or get in your people’s way, slowing and wearing them down? Is it driven from top-down directives or cross-department collaboration? What stories do your people and your customers tell about you? This webinar will show how you can get a good read on the health of your culture.
WHY SHOULD YOU ATTEND?
Corporate culture is a hot topic among businesses that want to attract the best talent, translate their values into their products and services, and show customers what they're all about. There are significant benefits that come from a vibrant and impactful culture. They are:
Focus and Spirit: Aligns the entire company towards achieving its vision, mission, and goals
Engagement: Builds higher employee motivation, productivity, and innovative problem solving
Cohesion: Builds consistency and coordination among the company’s various departments and divisions
Also, culture often becomes the focus of attention during periods of organizational change. Mergers and acquisitions, new systems implementations, and elaborate initiatives typically fail because organizations become caught in the so-called "jaws of culture” - when the existing culture becomes inappropriate and hinder rather than supports progress.
AREA COVERED
Learn why Peter Drucker says: “Culture eats strategy for lunch.”.
Discover why culture is like an iceberg: What’s above and below the waterline.
Identify and analyze the six key elements of culture in every business or organization.
Review twelve daily ways effective leaders can communicate and reinforce company culture.
Plan specific actions you will take to lead or influence changes in the culture of your organization.
Use a three-step process to pinpoint what drives the culture of your team, department or company.
Understand what successful leaders know and do that helps them avoid cultural traps and misfires.
LEARNING OBJECTIVES
This webinar will help you understand the power of culture, how it enhances or details change, and what you can do to make culture change work for you.
WHO WILL BENEFIT?
CEOs
COOs
VP of Human Resources
Vice presidents of marketing
Vice-presidents of finance
Chief learning officer
Directors, project managers, and operation managers
Managers and supervisors
Team leaders
Human Resources professionals
Business unit managers
Boards of directors
Senior Management teams and executive teams
SPEAKER PROFILE
Marcia Zidle is a board certified executive coach, business management consultant and keynote speaker, who works with organizations to leverage their leadership and human capital assets that results in higher performance and profitability.
