Apple’s biggest-ever leak happened in India. Will firms rethink their China relocations?

When Apple set its sights on India as its next promising market, CEO Tim Cook planned to take a leaf out of the company’s China playbook – a retail and manufacturing strategy that had paid hefty dividends to the US tech giant. “We are, in essence, taking what we learned in China years ago and how we scale to China and bringing that to bear,” Cook told investors in February 2023. The company had just seen record quarterly sales in the Indian market, and was just weeks ahead of the opening of...

Par Iris Deng25 July 20261 minute de lectureSouth China Morning Post

Technology & Digital Transformation

Apple’s biggest-ever leak happened in India. Will firms rethink their China relocations?

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