South China Morning Post

Alibaba deepens sports tech push with new Brooklyn Nets partnership

Alibaba Group Holding has become an official technology and cloud partner of NBA team Brooklyn Nets, as the tech giant pushes for a deeper presence in the sports industry. The collaboration was announced on Monday under a multi-year strategic partnership between Alibaba and Brooklyn Sports & Entertainment, the parent company of the basketball team. It would also see Alibaba become Brooklyn Nets’ official jersey patch sponsor ahead of the basketball team’s 60th anniversary season, according to a.

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Alibaba deepens sports tech push with new Brooklyn Nets partnership
Alibaba deepens sports tech push with new Brooklyn Nets partnership

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