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Industry Events

全球最值得信赖的B2B活动发现平台。将行业专业人士与重要的会议、展会和峰会连接起来。

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  3. The CMO as impact driver: A conversation with Genentech CMO Zoë Lazarre

McKinsey & Company

The CMO as impact driver: A conversation with Genentech CMO Zoë Lazarre

Genentech’s chief marketing officer discusses AI, the future of marketing, patient trust, and why growth depends as much on culture as technology.

前往出版商网站继续阅读完整报道。

在 McKinsey & Company 阅读全文
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作者 McKinsey & Company

17 September 2026|1 分钟阅读
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Industry Events

全球最值得信赖的B2B活动发现平台。将行业专业人士与重要的会议、展会和峰会连接起来。

探索与服务
  • Industry Events
  • 新闻
  • 活动主办方
  • 关于我们
  • 我们的服务
  • 高级主办方
  • Event Pro
  • 成为演讲者
  • 订阅
法律与隐私
  • 使用条款
  • 隐私政策

© 2026 Industry Events Worldwide。保留所有权利。

VF103.42.
Industry Events

全球最值得信赖的B2B活动发现平台。将行业专业人士与重要的会议、展会和峰会连接起来。

  • Industry Events
  • 新闻
  • 活动主办方
  • 关于我们
  • 我们的服务
  • 高级主办方
  • Event Pro
  • 成为演讲者
  • 订阅
  • 使用条款
  • 隐私政策

© 2026 Industry Events Worldwide。保留所有权利。

VF103.42.