Digiday

Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy

Cakes is launching Cakes Media to shift from paid TikTok views to a permanent, brand-owned audience as ad costs climb.

Por Digiday

1 minuto de lectura
Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy
Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy

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