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Digiday
Why Sephora released a beauty set exclusively on TikTok Shop
Adweek
Palantir’s Quiet Takeover of Media’s Data Stack
Adweek
Alignment Is Your Most Important Growth Strategy
Digiday
Marketers have bought into microdramas — but a lack of ROI might make them irrelevant
Adweek
Uncovering Unconventional Marketing Tactics in Higher Ed
Digiday
Media Briefing: Publishers question whether personalization actually pays off
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