Ragan

‘I’m a strategist.’ But are you?

The word “strategist” creates an expectation. Johna Burke is CEO and global managing director at AMEC Measurement and Evaluation. I have started asking a question when communication professionals tell me they are strategists: Where are research, measurement and evaluation in your strategy? Too often, the answer is, “We don’t have the budget.” I understand the […] The post ‘I’m a strategist.’ But are you? appeared first on Ragan Communications.

Par Ragan

1 minute de lecture
‘I’m a strategist.’ But are you?
‘I’m a strategist.’ But are you?

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