Consultancy Middle East

3x3 sports: The cheapest Olympic medal and the most tokenizable sports asset

Four players, one half-court and ten minutes of play make 3x3 the most capital-efficient route to an Olympic podium – and the most franchise-able product in sport. Paul Lalovich and Vladan Dragosavac of Agile Dynamics explore the sport’s commercial potential and explain how its format creates opportunities for scalable, commercially viable sports franchises.

By Consultancy Middle East

1 min read
3x3 sports: The cheapest Olympic medal and the most tokenizable sports asset
3x3 sports: The cheapest Olympic medal and the most tokenizable sports asset

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