DIGITIMES

Apple's iPhone 18 order cuts expose widening divide in premium demand

Apple's iPhone 18 Pro lineup is showing mixed demand signals weeks after launch. Reports of component order cuts suggest weaker-than-expected sales, while Chinese supply-chain sources point to stronger demand for the pricier Pro Max and foldable iPhone Duo. The divergence highlights growing pressure on Apple's premium strategy as rising memory costs drive smartphone prices higher.

By DIGITIMES

1 min read
Apple's iPhone 18 order cuts expose widening divide in premium demand
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