Ragan

Comms needs to bring its own chair to the table

How can communicators prove their value? Communicators can draw metrics from lots of different things like opens, clicks or employee sentiment. But leadership only wants to know one thing about those numbers: the “so what” of it all. During Ragan’s Communications Measurement Virtual Conference, Catherine Hernandez-Blades, communications executive and an independent board director for nonprofits […] The post Comms needs to bring its own chair to the table appeared first on Ragan Communicati

By Ragan

1 min read
Comms needs to bring its own chair to the table
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