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  3. Consumers don’t trust AI advice. They turn to it anyway.

McKinsey & Company

Consumers don’t trust AI advice. They turn to it anyway.

Consumer behavior is more dynamic and unpredictable than ever. Our latest research highlights four converging trends redefining how consumers shop, what they value, and why they buy.

I

By Industry Events

27 August 2026|1 min read|McKinsey & Company
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© 2026 Industry Events Worldwide. All rights reserved.

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