Digiday

Heineken serves up outcomes with mixed attention and brand awareness approach

With budgets under constant pressure, in-house teams at Heineken are turning to novel brand metrics to justify digital ad spend on the open web.

By Digiday

1 min read
Heineken serves up outcomes with mixed attention and brand awareness approach
AI-generated illustration

Got news to share with the events industry?

Submit a press release or story tip and reach thousands of event professionals.

Get in touch→

More in Advertising & Marketing

Related Insights