The international hotel chains targeting China’s value-driven travellers

As a fresh graduate who recently received his first pay cheque after starting his first job in June, Ryan Liu decided to mark the milestone with a weekend getaway. Having recently relocated from Shandong province to Shenzhen, he was looking for a place that offered quality facilities without stretching his budget. He was surprised to find a Hampton by Hilton hotel, part of Hilton’s upper-midscale portfolio, for about 600 yuan (US$89) a night. The room came with a small balcony overlooking...