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  3. European wine producers seek new markets as China sales dream sours

South China Morning Post

European wine producers seek new markets as China sales dream sours

Chinese-French wine merchant Arsen Zhao says business remains strong in Paris, but he is welcoming far fewer customers from Asia than before. “We’ve seen a much sharper drop in customers from China,” Zhao said. “Consumers are trading down, while large volumes of European wine imported previously have yet to be sold, leaving inventories high and weighing on new orders.” As demand has weakened and unsold inventory has piled up, prices have come under pressure. “Some high-end French wines are now..

M

By Mia Nurmamat

23 August 2026|1 min read|South China Morning Post
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European wine producers seek new markets as China sales dream sours
European wine producers seek new markets as China sales dream sours
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