Keep Converting closes $2 million pre-seed led by Nuwa Capital, COTU Ventures

UAE-based AI-powered e-commerce startup Keep Converting has raised $2 million in a pre-seed round led by Nuwa Capital and COTU Ventures as the company emerges from stealth. Founded in 2025 by Mohammad El Mougi and Manuel Prinz, Keep Converting provides an AI-powered conversion optimisation platform that generates personalised product-page experiences for individual e-commerce shoppers based on factors including how they reached the website and what they are looking for. The funding will be used