Why ‘category camouflage’ is a scaleup’s biggest blind spot

The biggest business opportunities of the next decade may not sit inside AI, energy, space, telecoms or manufacturing individually; they are emerging where growth in one sector creates a bottleneck—and therefore a market—in another.

Vertical farming cuts water use 90%, grows food anywhere, anytime—and with costs plummeting, it’s both a climate lifeline and a trillion-dollar investment bet.