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  3. A mathematical measure of surprise explains why we fall for clickbait

New Scientist

A mathematical measure of surprise explains why we fall for clickbait

Why are we so susceptible to clickbait? Columnist Jacob Aron traces it to a surprising source: a mathematical framework that paved the way for much of how the modern world works

Continue with the complete report on the publisher’s website.

Read full article at New Scientist
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By New Scientist

7 August 2026|1 min read
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Science & R&D
A mathematical measure of surprise explains why we fall for clickbait
A mathematical measure of surprise explains why we fall for clickbait
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