Can AI help businesses weather any storm?

[The content of this article has been produced by our advertising partner.] Businesses now operate in an increasingly unpredictable environment. Artificial intelligence (AI) is poised to help navigate turbulence, but its value is more evident in optimising business under stable circumstances. This is not surprising since corporate AI investment, such as from big pharma to tech giants, has historically prioritised building competitive advantage over resilience. “AI undoubtedly helps productivity.