Marketing Dive

How Coca-Cola’s Mr. Pibb became the fastest-growing brand of 2026

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% during Q2 2026.

By Marketing Dive

1 min read
How Coca-Cola’s Mr. Pibb became the fastest-growing brand of 2026
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